All posts by Lisa Ross

  • The State of SaaS Pricing Strategy– Statistics and Trends

    an infographic on the state of saas pricing and recent trends

    Did you know that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. Choosing the correct pricing strategy is very important for the success of SaaS business.  Check out our infographic “The State of SaaS pricing strategy” for latest SaaS pricing Statistics and trends

    Infographic by- Invesp Conversion Rate Optimization Company

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    <a href=”https://www.invespcro.com/blog/images/blog-images/saas-pricing.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/saas-pricing.jpg” alt=”The State of SaaS Pricing – Statistics and Trends” width=”580″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/”>Invesp

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  • Google Analytics: Recency and Frequency and MCF Reports

    an image of multiple speakers used to announce depicting announcing loyal and recent visitors to a website

    Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

    As a marketer, you want to increase your conversion rate.

    But in order to do so, you must understand your audience better and track your conversion.  

    The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your

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  • The State of Fake Reviews – Statistics and Trends [Infographic]

    an infographic on the state of fake reviews, statistics and trends

    Did you know that 54% of consumers would not buy a product if they suspected it to have fake reviews whereas 95% of consumers suspect censorship or faked reviews when they don’t see bad scores. The number of fake reviews are growing with more and more businesses using fake reviews to promote their products or services or to negatively impact the rating of products and services of competitors. Check out our infographic “The State of Fake Reviews” for latest fake reviews statistics and trends.

    Infographic by- Invesp Conversion

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  • The State Of Supply Chain Management – Statistics and Trends [Infographic]

    an infographic banner on the state of supply chain management, statistics and trends

    Did you know that 79% of companies with high-performing supply chains achieve revenue growth greater than the average within their industries whereas business with optimized supply chains have 15% lower supply chain costs , less than 50% of inventory holdings and 3X faster cash to cash cycles. Check out our infographic “The State of E-commerce supply chain management”  for latest statistics and trends.

    Infographic by- Invesp Conversion Rate Optimization

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    <a href=”https://www.invespcro.com/blog/images/blog-images/ecommerce-supply-chain.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ecommerce-supply-chain.jpg” alt=”The State of

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  • The Rise of E-commerce Subscription Model And Services – Statistics and Trends [Infographic]

    An infographic on the rise of the eCommerce subscription model, trends and statistics.

    Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based services to their consumers according to their requirements. Check out our infographic “The Rise of E-commerce Subscripton Model” for latest e-commerce subscription statistics and trends.

    Infographic by- Invesp E-commerce Conversion Rate Optimization

    To

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  • The Rise Of Direct To Consumer (D2C) Brands – Statistics and Trends

    an infographic banner on the rise of DTC brands, statistics, and trends.

    Did you know that over a third of consumers have reported that they bought directly from a manufacturer’s website in the last year and 78% of Direct to consumer (DTC) brands increased their marketing budget compared to 60% of traditional retailers ? Direct to consumer brands are growing at fast pace as it has become easier for brands to connect directly with their customers and more consumers prefer to buy directly from manufacturer website. Check out our infographic “The Rise Of Direct To Consumer (D2C) Brands ” for latest D2C brands and customers statistics and trends.

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  • How To Connect With Users Emotionally

    a cartoon picture showing different users of a product laughing and interacting with the product.

    Let’s start with some customer loyalty stats

    65% of business comes from existing customers  Repeat customers spend 33% more.  The cost of getting new customers is five times higher than retaining old ones. 

    It’s a great thing to have your customers come back for more. 

    Unfortunately, gaining their loyalty isn’t easy.

    Nowadays, choices are overflowing, and customers are getting pickier.  77% of brands could disappear, and customers wouldn’t bat an eyelash.  One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations. 

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  • Augmented Reality in E-commerce – Statistics and Trends

    an infographic on augmented reality.It shows a picture of watches and also a watch on a phone.

    Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business by implementing augmented reality on e-commerce websites.

    Infographic by- Conversion Rate Optimization Services By Invesp

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