All posts by Lisa Ross

  • The Rise of E-commerce Subscription Model And Services – Statistics and Trends [Infographic]

    Ecommerce subscription model statistics and trends

    Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based services to their consumers according to their requirements. Check out our infographic “The Rise of E-commerce Subscripton Model” for latest e-commerce subscription statistics and trends.


    Infographic by- Invesp E-commerce Conversion Rate Optimization


    Read More
  • The Rise Of Direct To Consumer (D2C) Brands – Statistics and Trends

    The rise of Direct to consumer brands

    Did you know that over a third of consumers have reported that they bought directly from a manufacturer’s website in the last year and 78% of Direct to consumer (DTC) brands increased their marketing budget compared to 60% of traditional retailers ? Direct to consumer brands are growing at fast pace as it has become easier for brands to connect directly with their customers and more consumers prefer to buy directly from manufacturer website. Check out our infographic “The Rise Of Direct To Consumer (D2C) Brands ” for latest D2C brands and customers statistics and trends.

    Read More
  • How To Connect With Users Emotionally

    Let’s start with some customer loyalty stats

    65% of business comes from existing customers  Repeat customers spend 33% more.  The cost of getting new customers is five times higher than retaining old ones. 

    It’s a great thing to have your customers come back for more. 

    Unfortunately, gaining their loyalty isn’t easy.

    Nowadays, choices are overflowing, and customers are getting pickier.  77% of brands could disappear, and customers wouldn’t bat an eyelash.  One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations. 

    Read More
  • Augmented Reality in E-commerce – Statistics and Trends

    Augmented Reality in E-commerce

    Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business by implementing augmented reality on e-commerce websites.


    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish this Image on your Blog

    Read More
  • Road Map to Effective Online Personalization: A Complete Guide To Create Online Personalized Experience

    Marketers have shifted their focus from the “one-size-fits-all” approach to being more personal. 

    Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the brands they purchase from. 

    However, creating the right online personalization requires solid planning and execution. Do it wrong and your customers would avoid you like the plague. In 2017, US brands lost $756 B because of customer mistrust thanks to poor personalization.  

    So, In this

    Read More
  • Influencer Marketing Fraud – Statistics and Trends [Infographic]

    Influencer marketing fraud statistics and trends

    Did you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.

    Read More
  • Compliance gaining: What is it and how it can generate higher conversions?

    We, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing. 

    However, we don’t do business with pixels on our screen. We do business with our audience. Real people. 

    They are just like you and me. They have their own emotions, desires, and quirks.

    If you want to increase your conversion, you have to inspire them to take the action you want them to do. 

    For that, you need to peep into their minds and get their compliance. 

    Want to

    Read More
  • US Online Grocery Shopping – Statistics and Trends [Infographic]

    US online grocery shopping statistics and trends

    Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.



    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish this Image

    Read More