Reading Time: 11 minutesE-commerce teams have plenty of experimentation opportunities to drive business value: they can try everything from the color of a call-to-action to the layout of an individual product page. But if they don’t have user research informing their test plan and strategy, they might be leaving a lot of money on the table. Being a […]
Reading Time: 9 minutesEcommerce has been an increasingly important channel for business-to-consumer (B2C) companies. Even though ecommerce has been around for a while now, it is a relatively new channel for many businesses. Experimentation is vital to a successful ecommerce business, but it’s not just about testing different versions of your landing page, homepage copy, or category pages. […]
Reading Time: < 1 minuteWe are thrilled to announce the launch of Sigma Digital, a powerful partnership that combines Invesp’s expertise in conversion rate optimization (CRO) with e-CENS’ mastery of data analytics. This partnership represents a significant step forward in our ability to help our clients achieve their goals quickly and efficiently. “We’re committed to delivering value and driving […]
Reading Time: 7 minutesSome companies have done ‘almost’ everything right, but they’re stuck. Why? Well, at first glance, it might look like there isn’t much left to change, but you’d be surprised what some subtle changes can do. They’re too afraid to experiment with these small changes because they value consistency, but is that a good thing? By […]
Reading Time: 8 minutesData analysis is an integral part of any experiment. It allows you to quantify your findings, identify trends and insights, and ultimately make better decisions about your online business. Data analysis is also valuable for understanding how customers interact with your site. By analyzing your ecommerce analytics data, you can determine what works and what […]
Reading Time: 9 minutesEvaluating the revenue impact of your experimentation program is crucial for making informed business decisions. But the truth is many businesses don’t know how to forecast revenue or do revenue attribution for their testing program. You can measure the success of your experimentation program by measuring its total revenue impact over time. This approach helps […]
Reading Time: 7 minutesQuality assurance is a necessary part of any testing program. It ensures that the product being produced meets the requirements of the customer and that it can be used safely and effectively. Quality assurance is also important in maintaining a good reputation for your product or service. In high-velocity testing programs, quality assurance can sometimes […]
Reading Time: 15 minutesLet’s say you’ve set up your Shopify store, and traffic is steady, but sales aren’t where you want them to be. What’s missing? Here’s where Shopify CRO (Conversion Rate Optimization) comes in. Consider CRO, the secret sauce that helps turn those casual visitors into paying customers. It’s about fine-tuning every part of your store—from the […]
Reading Time: 9 minutesThe product description is one of the essential parts of your ecommerce website. It’s the first thing visitors see when they arrive at your online store, which convinces them to buy your products or services. If you want to attract more customers to your ecommerce business, increase your average order value, and make more sales, […]
Reading Time: 13 minutesIt doesn’t matter whether you’re running an eCommerce or a B2B business — if you’re running a business, you’ll need a sales funnel. Building a sales funnel is an integral part of a marketing campaign and sales process. A sales funnel is a process of content educating someone until they are eventually encouraged to make […]
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