Lisa Ross

Reading Time: 13 minutesCustomer retention rate is one of the most important metrics of most businesses. Depending on the model of a business, it can be more important than gaining new customers. Even if you have many new customers, while your customer retention rate is low, you will lose a lot of money. It doesn’t matter how much […]

Reading Time: 12 minutesCustomer satisfaction. It’s something that we all can agree is important. But how do you increase customer satisfaction? Many factors come into play, and you’ll want to ensure you cover everything. Whether you’re a small business owner or simply on the marketing team of your local business, there are some tips here for everyone. This […]

Reading Time: 7 minutesThe customer journey is changing, and so is the way we shop. With the advent of e-commerce and mobile devices, customers increasingly purchase in various online and offline channels while seeking a seamless shopping experience. It’s essential for omnichannel retailers to improve their customer experience across multiple channels continuously. To do that, they need an […]

Reading Time: 12 minutesThe barrier to entry in the e-commerce industry has never been so low. Every year, more than 5 million new e-commerce websites are created. Before 2021, there were 9.7 million ecommerce websites in the world. Today, that number has nearly tripled to 26.2 million. This surge is primarily due to the Covid-19 pandemic. But even […]

Reading Time: 10 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Every good e-commerce website should have a clear path from discovery to […]

Reading Time: 14 minutesThe best Shopify stores have a conversion rate of 5.2%. That’s possible because they provide their site visitors with the best user experience possible, and they do that with the help of some Shopify apps. After working with several ecommerce businesses (big and small) for 16 years, we’ve narrowed down the best Shopify apps that […]

Reading Time: 15 minutesGoogle Optimize and Optimizely are powerful optimization tools that let you test different versions of your website or app to improve conversions. Both have their advantages and disadvantages. They’re also similar in many ways but very different at the same time. Today, we’re going to compare the two so you know which is best for […]

Reading Time: 16 minutesWhen you’re looking to improve the user experience of your website, you can use the heuristic evaluation checklist. This checklist is a guide that will help you determine how good your site is for users. The heuristic evaluation checklist is based on a list of common usability problems identified by Jakob Nielsen, an expert in […]

Reading Time: 15 minutesA successful website is one that converts. However, converting potential customers is not an easy feat. After all, you only have about a few seconds to make a first impression. Most visitors take merely seven seconds to decide whether they want to stay on your site or not. That’s why analyzing how users interact with […]