All posts by Lisa Ross

  • Shopping Cart Best Practices – An analysis Of Top 200 E-commerce Websites

    Sometimes, CRO gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on over 500 SAAS and e-commerce sites to develop some great resources for you. 

    The greatest perk for all of these articles is that we provide you with a lead magnet to the library of screenshots we took of all these companies.

    Before we jump into

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  • The Importance of Referral Marketing – Statistics and Trends [Infographic]

    Referral Marketing Statistics and Trends

    Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value?

    Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand.

    Check out our infographic “The importance of Referral Marketing” for the latest referral marketing statistics and trends.

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  • User Usability Testing Vs A/B Testing : Friends or Foes?

    User Usability Testing Vs A/B Testing

    Both user usability testing and a/b testing are important techniques used during conversion optimization. They aren’t poles apart as far as their purpose is concerned. You can say that they are indeed two sides of the same coin.

    The ultimate purpose of user testing and a/b testing is to improve the overall on-site experience for users and to improve the conversion rates of websites. However, one must understand the 8 differences between the two and decide when to pick the right test based on its objective. So, let’s find out what is the purpose of each of these tests.

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  • The Impact of Seasonality: 5 Tips For A Successful Seasonal Marketing Campaign

    Image Source: quantdare

    Seasonality is an ever-evolving trend.

    Even if you are not in a seasonal business – your customers are reacting to a particular season in predictable ways that you can leverage.

    According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December.

    What’s more:

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  • 3 Approaches to Harnessing Advanced Digital Insights With Data

    Gif source: Giphy

    The quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms.

    Visits, page views, bounce rates, cart abandonment etc. are all great metrics but their utility wanes when it comes to their ability to provide any actionable intelligence about advanced efficiency metrics (attribution, channel ROI etc.) and effectiveness metrics (think strategic business outcomes like market share, category growth etc.).

    Advanced metrics inevitably require combining data from various sources and businesses to make

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  • Conversion Optimization vs. Customer Retention Optimization : The Ultimate Goal

    If you are a marketer, optimizing for conversions is probably etched in bold in your job description. After all, getting users to complete the desired action on your website – be it clicking on a PPC ad, filling up a form, subscribing to the blog, or making a purchase – is the primary objective. The more efficiently you can drive conversions, the more you end up saving in terms of time, money, and effort.

    Needless to say, every little tweak you make to your website to convert a visitor into a customer or a passive user into an active one,

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  • Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?

    • February 6, 2018
    • UX

    Customer journey mapping is extremely popular and more companies are turning to this practice. In fact, a recent Google search of the term “Customer Journey Maps” turned up 5.3 million results.

    What are customer journey maps, and why are they such a big deal?

    In short, customer journey maps are a visual representation of a customer’s relationship with an organization. They are supposed to allow marketers to understand customer needs and address them effectively.

    Sounds great, right?

    Unfortunately, customer journey maps are not easy to design and often fail to meet their objective.

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  • Top 6 Reasons Why Personas Fail and How to Make Better Use of Personas

    • January 29, 2018
    • UX
    Top Reasons Why Personal Fail

    Personas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact:

    Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit.

    But, many marketers have tried them and given up, so it begs the question:

    Are personas as useful as we think?

    The most serious limitation of the personas method is that it is difficult or impossible to verify if they’re accurate.

    What’s more?

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