Reading Time: 5 minutesDirect-to-consumer brands are changing the way people shop and interact with their favorite products. What was once a niche market is now a powerful force, with billions of dollars in sales and a growing number of loyal customers. So, what’s driving this massive shift? Why are more and more consumers opting to buy directly from […]
Reading Time: 17 minutesLet’s start with some customer loyalty stats 65% of business comes from existing customers Repeat customers spend 33% more. The cost of acquiring new customers is five times higher than that of retaining old ones. It’s a great thing to have your customers come back for more. Unfortunately, gaining their loyalty isn’t easy. Nowadays, choices […]
Reading Time: 2 minutesAugmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of […]
Reading Time: 16 minutesMarketers have shifted their focus from the “one-size-fits-all” approach to being more personal. Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the […]
Reading Time: < 1 minuteDid you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.
Reading Time: 11 minutesWe, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing. However, we don’t do business with pixels on our screen. We do business with our audience. Real people. They are just like you and […]
Reading Time: 2 minutesDid you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery […]
Reading Time: 2 minutesDid you know that 99% of Customer Experience and Success leaders believe Customer Experience Management has a positive impact on their business. Customer experience is estimated to overtake price and product as the key brand differentiator by 2020 whereas 86% of consumers are willing to pay more for a great customer experience and 89% of […]
Reading Time: 5 minutesClosing a deal isn’t always about your sales process and services. Sometimes, it hinges on a crucial element: effective follow-up. However, despite its proven impact, many sales professionals hesitate to follow up after their initial message, potentially leaving substantial deals on the table. And we have statistics to back up the importance of embracing sales […]
Reading Time: 2 minutesDid you know that nearly 67% of shoppers in the US have used Buy Online Pick Up In Store (BOPIS) in the past six months and 10% of all sales will be fulfilled by Click and Collect by 2025? Check out our infographic “Buy Online Pick Up In Store” to know more about the evolution […]
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