All posts by Simbar Dube

  • CRO Strategy vs. Tactics: What’s the Difference?

    A diagram showing the different levels of a conversion rate optimisation program. From the program down to the tests

    How do you tell the difference between a conversion optimization amateur and Pro? 

    Here’s a free tip: The main difference is the mindset. 

    Amateurs are all about CRO tactics or best practices. They quickly diagnose what’s wrong with a website and offer solutions based on best practices even before conducting research.  

    Pros play it safe, and they never bet a lot on tactics. 

    They know there is a place for best practices in conversion optimization – but they understand that the best optimization tactics are born out of a strategy. 

    So, they first focus on building a well-researched CRO strategy

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  • What to do When your A/B Tests Keep on Losing

    An experimentation expert looking at the result of his losing AB test and thinking of how to make the next AB test win.

    Do you know what’s easy to do? 

    Setting up and running A/B tests. 

    Do you know what’s difficult to do?

    Coming up with winning A/B test ideas! 

    Yes. Anyone can come up with A/B testing ideas but not everyone can come up with winning A/B testing ideas.

    This is why 1 out of 7 tests succeed.

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  • 5 Difficult CRO Questions you Should Know

    Every Thursday, around 9:30 am Eastern Time, I sit down with Khalid (Invesp CEO) and we talk about all things Conversion Rate Optimization (CRO). 

    I figured since Khalid has been in the CRO game in the last 16 years, I should do a lot of asking and let him do a lot of talking.  

    These sessions are my opportunity to learn from someone who has worked with well-established brands and fast-growing startups to increase their online sales through conversion optimization. 

    During these sessions, I make it a point that I ask him some tough CRO questions. 

    So, without further ado,

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  • How to Manage a Remote Team in a Way that Drives Business Growth

    how to manage your remote conversion rate optimisation team and still meet client goals and produce quality AB tests

    It’s been more than 20 months since our team started working remotely.

    Before the lockdowns, a few team members were already working remotely.

    Those working from the office only did so three days a week – Mondays, Wednesdays, and Fridays.

    On Tuesdays and Thursdays, everyone worked from home.

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  • 9 Best Digital Marketing Courses That Will Take Your Career to a Whole New Level

    A content marketer’s open book with a pen in front of his laptop ready to take a new course to take his career to a new level

    In the past, it was widely accepted that you needed to go through college and obtain a degree in order to qualify for a good marketing job.

    But times have changed now.

    Giant companies like Google, Apple, IBM, Nordstrom, and Hilton now recognize your skills instead of just formal education level as a qualification.

    Other companies, big and small, are also following suit!

    Slowly but surely, the hiring landscape is moving away from recognizing a college degree as a gold standard. The skills-based hiring philosophy is taking over – especially in the marketing space.

    I’m not saying that a college

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  • How to Create a Unique Selling Proposition for e-Commerce (With Examples)

    Never before have we had so many eCommerce brands. The barrier to entry in the eCommerce space has never been lower. 

    At the same time, the eCommerce failure rate has never been so high. 

    8 out of 10 eCommerce businesses don’t make it. 

    Being able to position themselves differently still remains the most challenging hurdle faced by most eCommerce businesses. 

    This is to say that most eCommerce websites look incredibly similar, not just in design, but in their brand tone and how they communicate. 

    Take two or more eCommerce websites operating in the same industry, remove their logos, and see if you can differentiate

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  • Website Teardown Episode One: Diff Eyewear

    A conversion rate optimisation expert’s Ipad showing the breakdown of a website, looking for optimisation opportunities

    For the life of me, I have never seen or heard of a perfect website? 

    I don’t think it exists. 

    Even popular sites like Google, Facebook, Youtube, and Twitter have their own set of imperfections – that’s why they are always in constant change. 

    In fact, in 2018 alone, Google made 3,200 changes on its website. And that number keeps on increasing every year. 

    As long as your website has less than a 100% conversion rate, there’s always room for improvement. 

    Knowing that most eCommerce websites have a 2.86% average conversion rate, it’s an open secret that they all have

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  • Lessons from trying to Grow our Email list by 1000 Subscribers in 3 months

    A conversion rate optimisation expert shares the lesson learned in growing his company’s email list

    It’s very rare for someone to read this blog for the first time and hire us on that same day.

    Instead, when a reader engages our services, this is what typically happens:

    Day 1 – They arrive on the blog via a referral or organic search and read a post or two. They find the posts insightful, view our About and Services pages, and sign up for our newsletter.

    Day 7 – We send them our newsletter sharing some useful insights and tactics. They continue reading our posts.

    Day 14 – We continue sending them insightful content via email. They continue reading our

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