All posts by Simba Dube

  • 6 DTC eCommerce Websites with Killer Value Propositions

    Working for a CRO agency that helps a ton of eCommerce brands comes with a lot of lessons.

    One of the many lessons I have learned so far is:

    A website’s value proposition is an element that is too expensive to ignore.

    In a world where 80% of DTC eCommerce brands fail, having a good product and a killer value proposition can, at least, give you a fighting chance.

    A company value proposition is a versatile tool you can use on- and off-site.

    On your website, you can use it to improve customer understanding,

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  • 5 Non-obvious Product Pages Tips for Shopify Websites

    The eCommerce wave is still unfolding. 

    This year, the US eCommerce revenue is expected to reach 469.2 billion dollars. 

    And, next year it’s projected to go above 500 billion dollars. 

    Global retail eCommerce sales are more likely to reach 4.921 trillion dollars by year-end. 

    Looking at those figures, you’d be forgiven for thinking that success in the eCommerce space is guaranteed. 

    But, you’d be wrong. 

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  • 40+ Customer Survey Questions That Marketers Should Ask

     Talk to your customers.

    I have seen that statement being tossed around by different marketers on social media. 

    It’s probably one of the most common pieces of marketing advice today. 

    Sometimes I think it’s half-baked advice because it leaves me with questions like: 

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  • 5 Benefits of Selling Direct to Consumer (DTC, D2C) 

    In the past few years, there has been a significant shift in the world of retail.

    Commerce, as we knew it 10 years ago, is different from what we are seeing today. 

    If you’re as observant as we are, you probably noticed that many brands have been changing their business models. 

    Going from the traditional retail sales model to direct to consumer (DTC or D2C). Many theories explain why this change has occurred. 

    Some experts say brands are switching to DTC because they want to maximize their profits. 

    Others say it’s the internet that has eradicated the need for middlemen. 

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  • Tips for Writing a Good Product Description for eCommerce Websites

    You’ve invested so much time and energy into your e-Commerce business, products, SEO, and website design.

    But for some reason, your conversion rate is not improving.

    Hypothetically speaking, various factors may be negatively affecting your conversion rate.

    And one of those may have to do with your copy – specifically on your product descriptions.

    Contrary to popular belief, writing product descriptions is not all about describing the product. Persuasive product descriptions go beyond mentioning features.

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  • How to Write Value Propositions for eCommerce Websites 

    I have a quick exercise for you. 

    Go on Google and search for your product(s). 

    Chances are, you will see dozens if not thousands of options that your potential customers could choose from. 

    Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, some might even be better than yours. 

    Now. Ask yourself these two questions: 

    Why should people buy from my e-commerce website? 

    What’s the reason they should go with us and not our competitors? 

    You probably have answers to these questions. But are those answers well

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  • Using Jobs to be done Framework to Improve e-Commerce Conversions

    Jobs-to-be-done framework. 

    If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. 

    We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce stores. 

    Invesp co-founders, Khalid Saleh and Ayat Shukairy have also presented this framework on podcasts, webinars, and conferences. 

    We have been using this theory on eCommerce, lead gen, and SaaS websites. This article will define the Jobs-to-be-done theory, what questions you should ask, and how

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  • Expert Answers to 9 Tough CRO Questions

    Conversion rate optimization is always going to be complicated. 

    It was complicated in its early days; it still is complicated today, and it will still be tricky tomorrow. 

    This is why there’s no one universal process to approach it. Different CRO experts use different methods when optimizing websites. 

    But no matter how you approach conversion optimization, they will always be burning questions that will make you scratch your head before you answer them. 

    I compiled 9 of those tough questions and reached out to five conversion optimization experts from different parts of the world. The point here is to understand

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