All posts by Simba Dube

  • Project Management for CRO – Process, Software, and Resource Allocation 

    Which are the most critical elements of a conversion optimization program? 

    When you ask people that question, it’s rare to hear people mentioning project management on whatever list they give you. 

    So, does that really mean project management is less critical in CRO? 

    Well, the answer to that is a big fat NO!  

    Without good project management, your CRO program can quickly go the wrong way.  

    Project management is even more critical if you have a high testing velocity. 

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  • Expert Answers to 9 Tough CRO Questions

    Conversion rate optimization is always going to be complicated. 

    It was complicated in its early days; it still is complicated today, and it will still be tricky tomorrow. 

    This is why there’s no one universal process to approach it. Different CRO experts use different methods when optimizing websites. 

    But no matter how you approach conversion optimization, they will always be burning questions that will make you scratch your head before you answer them. 

    I compiled 9 of those tough questions and reached out to five conversion optimization experts from different parts of the world. The point here is to understand

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  • What they don’t tell you about A/B testing velocity

    How many A/B tests do you run every month?

    How about every year?

    Now. How many tests should you be running every year?

    You probably don’t know the answer to the third question.

    You’re not alone – most marketers can’t answer that with confidence.

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  • Google Optimize: The Good, the Bad, and the Ugly

    If you are new to testing and want to explore personalization, you first have to play with easy-to-use tools before taking a deep dive into a pool of complicated tools. 

    One of the most common easy-to-use testing tools is from Google and it’s known as Google Optimize. 

    When it comes to Google Optimize, I’ve realized that marketers have a love and hate relationship with the tool. 

    Some marketers enjoy using Google Optimize for their experiments. And other marketers totally hate it. 

    This is a clear indication that Google Optimize has a good, bad, and ugly side – it depends on

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  • The Importance of Customer Lifetime Value In eCommerce

    What’s the Customer Lifetime Value (CLV) of your eCommerce business?

    Or let me rephrase, do you know what your customers are worth to your business?

    I’m sure that many eCommerce marketers can’t answer this question. Not only because CLV is a neglected or often overlooked metric, but also because it can be very difficult to calculate – perhaps this is why there are too many CLV formulas out there.

    Regardless of how complicated CLV is as a metric or concept, if only you knew how vital it is to sales, marketing, and ultimately your business growth, you will always keep

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  • Optimizing Conversion Funnels: Where Should You Start First?

    When it comes to conversion funnels, the internet is not short of articles that talk about building one for your website. There are also thousands of articles that explain the importance of having a conversion funnel. We also have an insightful article that explains the truth about conversion funnel optimization. 

    Today, I won’t be talking about any of the above. Instead, the focus of this article is to help you know the area you should optimize first on your conversion funnel. 

    So, in other words, this article assumes that you already have a conversion funnel set up. If you don’t

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  • How to Build a Brand Community from Scratch

    Big companies can outspend you. Competitors can enter the market. Your product can be replicated.

    ​But if your marketing or business strategy is centered around a brand community, you don’t lose sleep – because how you do your thing becomes more important than what you do.

    One of the best things you can do for your brand is to build a community. I really like how Greg Isenberg demonstrates the value of a community vs. and audience:

    A brand community is a group of customers who are brought together by their collective interest in a brand’s products, services, or values

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  • Should you hire a CRO Agency, Or should you use CRO Tools?

    Hiring a CRO agency isn’t suitable for everyone. So is using CRO tools. 

    But which one is the best option: engaging a Conversion Rate Optimization agency, or buying CRO tools and doing the optimization work yourself? 

    If you are reading this article, there’s a high chance that you are considering doing one of those two options. 

    You might be a Founder, CEO, Chief Marketing Officer, or Marketing Director, struggling to decide whether to place your conversion optimization efforts in the hands of an external company or just take it on yourself. 

    In this article, I intend to help make that

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