All posts by Simba Dube

  • Crunching UX Data for Actionable Insights

    As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. 

    We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.

    The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that

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  • Which Comes First? Content or Layout?

    The 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever.

    This reminds me of William Bernback‘s statement,

    There are a lot of great technicians in advertising. And unfortunately, they talk about the best game. They know all the rules…They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the

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  • 6 Uncomfortable Thoughts On AB Testing

    How well do you know A/B testing? Admittedly, as an Optimizer or Digital Marketer, you are probably best friends or you know a lot. But one of the things I like about split testing is that even though you think you know it best, it always surprises you. 

    Each A/B testing case study comes with its own set of differences and lessons.   

    Having questions to ask about A/B testing isn’t just a great way to learn more about split testing, but it’s a great way to avoid making futile mistakes. To do that, though, you need to know all the

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  • 15 Different AB Tests That Can Boost Your Lead Generation Conversions

    We always test to see what visitors like

    Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality.  

    In times like these, your site has to remain relevant and keep on generating leads. So, if you need some AB test ideas, this article could be just what you needed. 

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  • Polls —are they annoying pop-ups or can they derive value?

    • September 2, 2019
    • UX

    Over the past few years, the use of websites pop-ups (ads and polls) has become excessive and disruptive yielding valuable feedback. The reality is, many people are annoyed by them. However, there aren’t many ways to capture real-time responses while the customer is shopping or subscribing, or just browsing a site. 

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  • Tasks for a Usability test: Everything you need to know 

    • August 14, 2019
    • UX

    When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing.

    However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, qualitative research is only as good as the process and goals behind it.”

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  • Writing open-ended and closed-ended questions for user research

    So you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants.

    That sounds like a piece of cake,” some may presume. 

    Writing effective usability questions seems deceptively easy, but the harsh reality is it’s not as simple as you may think it is. There are quite a number of mistakes to avoid. 

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  • Writing effective qualitative research notes

    • July 31, 2019
    • UX

    With all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own set of advantages and disadvantages. 

    Whether we are conducting a focus group, or we are carrying out in-depth customer interviews. Or, maybe we are conducting a usability test to eliminate the risk of creating a wrong website. Whatever the case, taking notes is,

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