Finally! One of the A/B tests you’ve been running shows very positive and significant results. 

You’re elated, and you can’t wait to roll out the new design change. 

Before you do that, allow me to ask you this: 

Do you think that lift will last forever, or it will begin to lose its effect over time? 

Assuming that it fades after a while, what could be the reason? 

It’s been nearly three years since I walked into the world of conversion rate optimization. 

When I transitioned from journalism to marketing, I had no plan on what to do, how long I’d stay, or how far I’d try to go. 

I stayed because of the exciting challenges and opportunities.

So many lessons have been learned. So many mistakes have been made. So many victories have been celebrated. 

You try. You fail. You learn. You grow. You move on. 

Every single week comes with its own set of challenges. Every win or loss will teach you something new and prepare …

The average success rate of A/B testing programs sits between 12% and 15%. 

Yeah, I know…that’s very low. 

Many brands always start AB testing hoping that it will significantly boost their conversions. A few months down the line, they are bitterly disappointed. 

They probably don’t understand that it is not the A/B testing that boosts the conversions. But the quality of research that comes before the experiment implementation often determines the success of your test. 

Sometimes, you can even conduct adequate research, and your A/B test will still fail to produce the results you expect – this also happens often. …

Hiring a conversion rate optimization agency is a good investment – it’s something that has been proven over time. 

But I understand that not every company has the resources to do so. 

Some startup companies operate on a shoestring budget, and they can’t even afford to engage a CRO consultant – let alone having an in-house CRO team. 

Luckily, you can still do CRO even if you have the leanest budget. 

In this article, we will look at different CRO practices that can help cash-strapped companies optimize their conversion rate. 

All the ideas shared in this article can be applied …

Before we start talking about what to do when your landing pages are underperforming, let’s start talking about the average landing page conversion rate.

Recent studies have shown that an average landing page conversion rate should fall around 2.35%. So, if your landing page conversion rate is below that number, then it is definitely underperforming.

But there are some top landing pages that convert way above 2.35%. This indicates that there’s a possibility for your landing page to do more than well.

Not every potential client that reaches out to us has a conversion problem.

Some have an SEO problem, and others have usability issues plaguing their website – and this is something that they might not be aware of at the time.

Of course, these two issues end up negatively affecting conversions.

It’s true. You’ll never boost conversions if your website still has SEO or functionality issues.

Successful Search Engine Optimization and good usability prepare the soil in which a good conversion optimization program is planted. 

Most of us in the conversion optimization world know that we should always be learning. 

And as any experienced optimizer knows, the only way to continually learn is through rigorous experimentation and documentation. 

But all too often, small startups put themselves at a disadvantage by frowning upon the documentation part or viewing it as an optional formality. 

Unknown to them, not documenting experimentation insights makes building a meaningful experimentation program challenging and impedes learning. 

By documenting your A/B testing insights, you can ensure that you and your team constantly learn, improve, and can quickly reproduce results.

Not to mention, it’s …

A common misconception is that you only have to perform a conversion audit when something seems wrong on your website. 

But when you think about it, a CRO audit is very similar to a health check-up. 

Regular medical check-ups can help you stay on top of your health. 

Likewise, regular conversion rate optimization audits can help your website perform better – in terms of conversions. 

Just like you don’t have to see a doctor when sick, you also don’t need to perform conversion audits only when your cart abandonment rate is high. 

You can also conduct CRO audits when you …