Most cold traffic landing pages struggle to convert (and convert well).

​But it’s not because of your offer. Or the jaw-dropping design of your landing page.

​It’s because your readers don’t know yet who you are or why they should believe what you’re telling them.

​The real key to getting ice-cold readers to convert?

​It’s in creating a deep connection with them in the first few seconds they land on your page. And then holding that connection all the way through until they convert.

The value that Conversion Rate Optimization (CRO) brings to the table is now indisputable. Although we still come across top executives who are still skeptical of its value, the CRO concept has proved its worth to the mainstream. 

However, most organizations’ implementation of a CRO program is still not optimal, which could be why some managers are still skeptical. 

While the outcomes associated with a good CRO program are obvious, ranging from improved conversions to high retention rates, the suboptimal optimization program’s consequences are frequently overlooked. And they can hurt your business where it matters the most – ROI. 

Every marketing experimentation process has to have a solid hypothesis. 

That’s a must – unless you want to be roaming in the dark and heading towards a dead-end in your experimentation program.

Hypothesizing is the second phase of our SHIP optimization process here at Invesp.

It comes after we have completed the research phase. 

Online business is fiercely competitive with the billions of companies available today. Using a website that is not optimized for conversions is akin to bringing a knife to a gunfight – you won’t win. 

This is why companies should hire a competent CRO company to ensure that they get more value from their existing traffic. 

Fortunately, choosing a CRO agency to help increase your conversions might be a simple decision for many businesses. I mean…there are countless options available. 

I bet you’d agree that you might lack a certain degree of direction in your testing program when you aren’t clear on your business goals. 

Essentially, you end up getting pulled in opposite directions – and that can cause a lot of confusion, which then leads to an optimization program that doesn’t add to the business’s growth. 

That’s why it’s important to consider aligning business goals with conversion goals. 

Landing page optimization is not something new. 

If you do a quick google search, you will see 1000s of results that show articles that discuss how to optimize your landing page.

Some of these articles date back to the days before popular social networks such as Whatsapp, Twitter, and Instagram were created. 

That’s really an indication of how old this topic is. 

But the conversation about landing page optimization is far from being over. 

When it comes to marketing, you’re often told that your brand story, copy, customer experience & customer service can help increase your conversions.

That’s true. But to increase your conversions, those elements have to stand out. 

This means that you can have a good brand story, copy, customer experience, and still have a low conversion rate.

In a world where your customers are flooded with content and options, your customers will only choose your products or services if they are stand out from the crowd. 

Marketers are well-aware that differentiation is essential. But they don’t show you HOW to do …

It must be nice…

Having maximum control over everything that has to do with your product.

I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it. 

I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC model.

But if you ask for an honest opinion from those who have been in DTC for a long time, they will tell you that not everything that glitters is gold.

They will tell you that running a DTC eCommerce brand involves a lot of …