Simbar Dube

Simbar Dube

Simba Dube is the Growth Marketing Manager at Invesp. He is passionate about marketing strategy, digital marketing, content marketing, and customer experience optimization.
Latest
Bayesian vs. Frequentist AB Testing

Reading Time: 11 minutes Are you tired of running A/B tests and ending up with inconclusive results? There’s another dilemma about which test method to choose and which fits your goals the best.  Many marketers and product managers face these challenges when optimizing their websites or products. But don’t worry, there’s a solution to your pain points: understanding the […]

MULTIVARIATE TESTING STRATEGIES
Important CRO Metrics

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