All posts by Simba Dube

  • The illusion of Completeness: How to break this fatal UX design mistake

    • December 11, 2019
    • UX

    Why are users not scrolling on this site

    This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the “above the fold” content. 

    If it were 1996 – in the early years of the dotcom industry – this wasn’t going to be a concern since users were not expected to scroll. The design of the early websites was centered on the “above the fold” concept and pagination in browsing tasks was the norm. Clicking was interpreted as interaction (and it still is)

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  • How to Analyze A/B Test Results

    When we talk about Conversion Rate Optimization, it’s nearly impossible not to mention A/B testing. Actually, many companies think that AB testing and CRO are completely synonymous. That’s not true because AB testing is a part of the greater umbrella that is CRO, but that’s a topic for another day.

    From Saas to e-commerce to lead generation websites, many businesses now understand how the targeted audience responds to certain changes on their websites, thanks to A/B testing. 

    Most of the website elements you see on popular sites such as Google, eBay and Amazon were evaluated for effectiveness using A/B testing.

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  • JTBD and using it on Conversion Projects

    The primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe.  

    But, having a well-functioning or a usable site doesn’t always guarantee an increase in conversions  —at best, it only increases conversions by 5%. So, besides the site usability, what is the other aspect that optimizers focus on? 

    Take a guess!

    Yes, you’re right. Optimizers also have to peek inside the

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  • 6 Usability Pitfalls that Developers Should Avoid

    Regardless of the type of website you are working on, it goes without saying that the process of web development requires a team effort between developers, conversion experts, and UX designers. 

    Designers and developers are both analytical and creative problem solvers, and for years, their collaboration has proven that it can move mountains and offer users a great experience. 

    The task of the user experience team is to define and refine roadmaps on the site/product based on the users’ needs, whereas developers are there to implement and breathe life into the design. They both need each other’s contributions to make

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  • Crunching UX Data for Actionable Insights

    As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. 

    We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.

    The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that

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  • Which Comes First? Content or Layout?

    The 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever.

    This reminds me of William Bernback‘s statement,

    There are a lot of great technicians in advertising. And unfortunately, they talk about the best game. They know all the rules…They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the

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  • 6 uncomfortable thoughts on AB testing | #CRO

    How well do you know A/B testing? Admittedly, as an Optimizer or Digital Marketer, you are probably best friends or you know a lot. But one of the things I like about split testing is that even though you think you know it best, it always surprises you. 

    Each A/B testing case study comes with its own set of differences and lessons.   

    Having questions to ask about A/B testing isn’t just a great way to learn more about split testing, but it’s a great way to avoid making futile mistakes. To do that, though, you need to know all

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  • 15 Different AB Tests That Can Boost Your Lead Generation Conversions

    We always test to see what visitors like

    Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality.  

    In times like these, your site has to remain relevant and keep on generating leads. So, if you need some AB test ideas, this article could be just what you needed. 

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