Reading Time: 7 minutesIt’s no secret that SEO is an important part of any online business. However, many people don’t realize your SEO conversion rate is as important as your search engine rankings. Your conversion rate is the percentage of visitors to your website who take a desired action during their visit. This could be anything from subscribing […]
Reading Time: 8 minutesPicture a customer who discovered your business, made a purchase, and left satisfied with their experience. This customer represents a win, a step forward in your journey to business success. But your job doesn’t end here. There are two scenarios: either that customer turns into a loyal brand advocate, or they turn to your competitor. […]
Reading Time: 8 minutesThe psychology of color is one of the most powerful instruments you can use in conversion optimization. You can use it to influence people’s emotions and feelings, create a stronger visual hierarchy, and even make your site more usable. Color psychology has been used by marketers for years to influence customer behavior subtly. But you […]
Reading Time: 9 minutesWhat if you could increase your revenue by 26% with a simple change in your website design? That’s what Invesp CRO did for their ecommerce client by testing different home page variations during the holiday season. This is just one example of how brands can use experimentation to optimize their marketing and innovation efforts. In […]
Reading Time: 8 minutesAs a marketer, you are always looking for ways to optimize your email marketing strategy, and crafting effective email subject lines is one of the most crucial aspects of achieving high open rates. Your subject line is the first thing your recipients will see and can make or break their decision to open your email. In this section, […]
Reading Time: 6 minutesFinally! One of the A/B tests you’ve been running shows very positive and significant results. You’re elated, and you can’t wait to roll out the new design change. Before you do that, allow me to ask you this: Do you think that lift will last forever, or it will begin to lose its effect over […]
Reading Time: 7 minutesIt’s been six years since I walked into the world of conversion rate optimization. When I transitioned from journalism to marketing, I had no plan on what to do, how long I’d stay, or how far I’d try to go. I stayed because of the exciting challenges and opportunities. So many lessons have been learned, […]
Reading Time: 7 minutesThe average success rate of A/B testing programs sits between 12% and 15%. Yeah, I know…that’s very low. Many brands always start AB testing hoping that it will significantly boost their conversions. A few months down the line, they are bitterly disappointed. They probably don’t understand that it is not the A/B testing that boosts […]
Reading Time: 5 minutesHiring a conversion rate optimization agency is a good investment – it’s something that has been proven over time. But I understand that not every company has the resources to do so. Some startup companies operate on a shoestring budget, and they can’t even afford to engage a CRO consultant – let alone having an […]
Reading Time: 8 minutesBefore we start talking about what to do when your landing pages are underperforming, let’s start talking about the average landing page conversion rate. Recent studies have shown that an average landing page conversion rate should fall around 2.35%. So, if your landing page conversion rate is below that number, then it is definitely underperforming. […]
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