All posts by Simba Dube

  • How To Align Your Business Goals With Your Conversion Goals

    I bet you’d agree that you might lack a certain degree of direction in your testing program when you aren’t clear on your business goals. 

    Essentially, you end up getting pulled in opposite directions – and that can cause a lot of confusion, which then leads to an optimization program that doesn’t add to the business’s growth. 

    That’s why it’s important to consider aligning business goals with conversion goals. 

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  • Landing Page Optimization Tactics For Different Sources of Traffic

    Landing page optimization is not something new. 

    If you do a quick google search, you will see 1000s of results that show articles that discuss how to optimize your landing page.

    Some of these articles date back to the days before popular social networks such as Whatsapp, Twitter, and Instagram were created. 

    That’s really an indication of how old this topic is. 

    But the conversation about landing page optimization is far from being over. 

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  • Radical Differentiation: 5 Key Steps to Improving Conversions

    When it comes to marketing, you’re often told that your brand story, copy, customer experience & customer service can help increase your conversions.

    That’s true. But to increase your conversions, those elements have to stand out. 

    This means that you can have a good brand story, copy, customer experience, and still have a low conversion rate.

    In a world where your customers are flooded with content and options, your customers will only choose your products or services if they are stand out from the crowd. 

    Marketers are well-aware that differentiation is essential. But they don’t show you HOW to do

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  • What Causes DTC eCommerce Brands To Fail?

    It must be nice…

    Having maximum control over everything that has to do with your product.

    I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it. 

    I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC model.

    But if you ask for an honest opinion from those who have been in DTC for a long time, they will tell you that not everything that glitters is gold.

    They will tell you that running a DTC eCommerce brand involves a lot of

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  • 10 Ways to Increase Conversions In Your D2C eCommerce Store

    The year is 2020. 

    The world is crippled by a pandemic outbreak.

    Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before.

    Online shopping is only growing.

    This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of direct-to-consumer (D2C) eCommerce brands. 

    While this growth is good for customers, it is scary for other online businesses.


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  • How D2C eCommerce Brands Can Engage With Customers

    While the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online. 

    ECommerce brands have been experiencing significant gains in the past few months. 

    Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a drastic fall in revenues, and they were forced to rethink their omnichannel strategies. 

    But even pre-covid, selling through distributors like Amazon or Walmart or large department stores has always been the traditional way to gain attention to your product. But with the rise of social

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  • 6 Top eCommerce KPIs You Should Monitor For Better Conversions.

    Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website, regardless of size, should be setting and monitoring.

    But one thing I can tell you is that you have to be extremely careful. Ecommerce KPIs can be both a blessing and a curse. 

    Over the years of helping different eCommerce businesses, we have discovered that most eCommerce marketers fail to accomplish their goals on time not because they lack skills and knowledge but because they lose sight of what to track precisely. 

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  • 6 Post-Purchase Strategies that Improve Customer Experience (with Examples)

    The post-purchase experience in the eCommerce space is totally disjointed. 

    This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. 

    Not even a follow up is done to see what worked well, what worked poorly, and what pain points they still have. 

    That’s definitely a wrong way of doing marketing because there’s so much more to a repeat customer than just the money they give you in exchange for your products or services.

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