All posts by Simbar Dube

  • How to Write Value Propositions for eCommerce Websites 

    A orange background with an orange coloured megaphone which depicts being loud with your unique value proposition

    I have a quick exercise for you. 

    Go on Google and search for your product(s). 

    Chances are, you will see dozens if not thousands of options that your potential customers could choose from. 

    Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, some might even be better than yours. 

    Now. Ask yourself these two questions: 

    Why should people buy from my e-commerce website? 

    What’s the reason they should go with us and not our competitors? 

    You probably have answers to these questions. But are those answers well

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  • Using Jobs to be done Framework to Improve e-Commerce Conversions

    a cup filled with coins serving as the soil and a growing plant. This means growing business revenue.

    Jobs-to-be-done framework. 

    If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. 

    We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce stores. 

    Invesp co-founders, Khalid Saleh and Ayat Shukairy have also presented this framework on podcasts, webinars, and conferences. 

    We have been using this theory on eCommerce, lead gen, and SaaS websites. This article will define the Jobs-to-be-done theory, what questions you should ask, and how

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  • Expert Answers to 9 Tough CRO Questions

    An image of five conversion optimisation experts and Invesp’s conversion rate optimisation logo.

    Conversion rate optimization is always going to be complicated. 

    It was complicated in its early days; it still is complicated today, and it will still be tricky tomorrow. 

    This is why there’s no one universal process to approach it. Different CRO experts use different methods when optimizing websites. 

    But no matter how you approach conversion optimization, they will always be burning questions that will make you scratch your head before you answer them. 

    I compiled 9 of those tough questions and reached out to five conversion optimization experts from different parts of the world. The point here is to understand

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  • What they don’t tell you about A/B testing velocity

    How many A/B tests do you run every month?

    How about every year?

    Now. How many tests should you be running every year?

    You probably don’t know the answer to the third question.

    You’re not alone – most marketers can’t answer that with confidence.

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  • Google Optimize: The Good, the Bad, and the Ugly

    the picture of the Google letters on a wooden frame inside an office structure.

    If you are new to testing and want to explore personalization, you first have to play with easy-to-use tools before taking a deep dive into a pool of complicated tools. 

    One of the most common easy-to-use testing tools is from Google and it’s known as Google Optimize. 

    When it comes to Google Optimize, I’ve realized that marketers have a love and hate relationship with the tool. 

    Some marketers enjoy using Google Optimize for their experiments. And other marketers totally hate it. 

    This is a clear indication that Google Optimize has a good, bad, and ugly side – it depends on

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  • The Importance of Customer Lifetime Value In eCommerce

    an image of a hand holding gotten seeds that have a lot of value depicting customer lifetime value

    What’s the Customer Lifetime Value (CLV) of your eCommerce business?

    Or let me rephrase, do you know what your customers are worth to your business?

    I’m sure that many eCommerce marketers can’t answer this question. Not only because CLV is a neglected or often overlooked metric, but also because it can be very difficult to calculate – perhaps this is why there are too many CLV formulas out there.

    Regardless of how complicated CLV is as a metric or concept, if only you knew how vital it is to sales, marketing, and ultimately your business growth, you will always keep

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  • Optimizing Conversion Funnels: Where Should You Start First?

    An image of a large funnel like structure showing the barebones of a funnel system for conversion optimisation

    When it comes to conversion funnels, the internet is not short of articles that talk about building one for your website. There are also thousands of articles that explain the importance of having a conversion funnel. We also have an insightful article that explains the truth about conversion funnel optimization. 

    Today, I won’t be talking about any of the above. Instead, the focus of this article is to help you know the area you should optimize first on your conversion funnel. 

    So, in other words, this article assumes that you already have a conversion funnel set up. If you don’t

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  • How to Build a Brand Community from Scratch

    A webinar picture explaining how to build a brand community from the scratch to have raving loyal fans.

    Big companies can outspend you. Competitors can enter the market. Your product can be replicated.

    ​But if your marketing or business strategy is centered around a brand community, you don’t lose sleep – because how you do your thing becomes more important than what you do.

    One of the best things you can do for your brand is to build a community. I really like how Greg Isenberg demonstrates the value of a community vs. and audience:

    A brand community is a group of customers who are brought together by their collective interest in a brand’s products, services, or values

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