At the beginning of every year or quarter, we set targets and goals for Invesp’s revenue.
Almost every company has revenue goals and revenue plans – but that doesn’t guarantee success.
Setting revenue targets is something that anyone can do.
It’s that easy.
The hardest part of revenue marketing is breathing life into that revenue and making it manifest.Read More
What’s a good customer retention rate in the eCommerce space?
In an ideal world, it’s 100%.
But ours is not an ideal world, so a 100% retention rate is difficult to achieve.
We live in a world where businesses often lose touch with existing customers in pursuit of new ones.
How sad!Read More
How much do you hate seeing abandoned carts?
I don’t like them either.
But they are inevitable…just like bounce rates.
When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found?
Out of 100 people who add items to a cart, only 35 make a purchase.
The rest abandon their carts. That’s a whole lot of revenue down the drain.Read More
- September 25, 2020
Do you know that if you were able to stack all of the content that is being created every single week, you will actually be able to circle the earth 222 times?
Yes, the digital marketing space is jam-packed with content.
Relying on SEO for traffic might just be one way of shooting yourself in the foot.
Did you just ask, why?
Well, making your content rank is getting harder than ever before – and even if you do rank, Google can change the rules anytime and you’ll be back on square one.
The secret ingredient to a successful content …Read More
You click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist.
We all have been there before…and it can be so annoying sometimes.
As someone who takes a stroll on the web every day, I run out of fingers when I try to count the number of times I found myself on a website’s 404 error page.
In fact, I recently visited over 30 websites to see how they designed their 404 error pages.
Although some brands seemed to have figured out …Read More
How many of you treat emails as your products?
I’m guessing, a few…
Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants.
Your new subscribers have to see value in the first email you send them from the word go.
That’s how you get them hooked.
Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?Read More
One of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process.
An understanding of the principles of human
behavior, aspirations, and motivations
are instrumental in making users perform the actions they are expected to.
When we talk about simplicity for novel vs. routine tasks, we’re actually referring to the paradox of human behavior in web design.
Users are accustomed to specific routines – behaviors on a website that they don’t need to think twice about. The novel task, on the other hand, requires a deeper consideration …Read More
Let’s start with one simple fact: you need a post-holiday marketing strategy.
Remember that common saying? Failing to plan is planning to fail.
Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size.
This is actually one of the unwritten laws governing the world of eCommerce.Read More
Connect with us
- My Experience Running Facebook Ads for the First Time
- A/B testing on Holidays: Is it Worth it?
- CRO or CVO: Which One Has Better ROI?
- 6 DTC eCommerce Websites with Killer Value Propositions
- Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)
- 5 Non-obvious Product Pages Tips for Shopify Websites
- 40+ Customer Survey Questions That Marketers Should Ask
- 5 Benefits of Selling Direct to Consumer (DTC, D2C)
- Tips for Writing a Good Product Description for eCommerce Websites
- How to Write Value Propositions for eCommerce Websites
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