Conversion Rate Optimization

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How To Improve Direct Mail Campaigns

Reading Time: 5 minutes Direct mail has long been a staple in the marketing mix, offering a way to reach customers offline efficiently. The average conversion rate for direct mail marketing campaigns typically ranges between 0.5 to 2%, meaning for every 100 mailers, one can anticipate approximately 1 or 2 purchases or responses.  However, direct mail doesn’t just drive […]

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