What do many ecommerce managers/eCommerce analytics specialists have in common?

They’re frequently checking their Google Analytics dashboard or what other analytics services they use to find out if their checkout abandonment rate is going up or coming down.

Suppose the checkout abandonment rate is going up; this indicates that there are specific bottom-of-the-funnel strategies they need to implement or be doing more to implement.

The truth is that the bottom of the funnel can make or break an ecommerce business.

 When a customer has made it to this stage, they are very close to becoming a paying customer – they …

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Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction.

Every good e-commerce website should have a clear path from discovery to purchase. To make the most of visitors landing on your website, there are multiple triggers, patterns, and opportunities you need to take advantage of. Write better product descriptions — Your website’s product pages are the front door to your store and the most important …

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Shopify is one of the most popular ecommerce platforms available today. It’s easy to use, feature-rich and has a ton of apps you can use to create your store.

The question in the mind of many business owners is- what are the best apps for Shopify? The reason for this question is that when store owners are going through the Shopify app store, they’re at a loss for what to choose.

With that said, in the Shopify app store, many apps are grouped into different categories like customer pricing, marketing automation, SEO, SMS marketing apps, etc. 

Which ones should you …

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Google Optimize and Optimizely are powerful optimization tools that let you test different versions of your website or app to improve conversions. 

Both have their advantages and disadvantages. They’re also similar in many ways but very different at the same time. 

Today, we’re going to compare the two so you know which is best for your business.

Google Optimize vs. Optimizely: Overview GOOGLE OPTIMIZE  OPTIMIZELY  Multi-page experiments  Yes  Yes  Redirect experiments Yes  Yes  Multivariate experiments Yes  Yes  Statistical methods for experimentation   Bayesian inference (session-based) Frequentist approach (unique-visitor based), which guarantees that you don’t count the same visitor twice  Google Analytics …

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Do you regularly visit Starbucks by the corner to get your coffee? Or do you know someone who does?

Roughly, you spend about $1.85 for a cup of coffee daily.  

Now, think of not just you but the hundreds and thousands of people who do that daily, some multiple times a day. It all adds up to the bottom line of Starbucks.

That’s customer retention.

And that’s what every business wants, a continuous cycle of paying customers, not just first-timers.

The truth is if you want to see your monthly recurring revenue (MRR) and annual recurring revenue (ARR), you can’t …

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More customers.

This is what every eCommerce business wants, and the reason is simple. 

The more paying customers a business gets, the more revenue and profit they stand to make.

But the issue is getting more customers isn’t always linear. There’s a lot that goes into customer acquisition strategy. And it’s critical – if you want to be profitable– to ensure that your acquisition cost is lower than the customer lifetime value (CLV). 

A sustainable business should have a CLV to CAC ratio of 3:1. This means that for every dollar you spend acquiring customers, you should get three dollars …

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Often times e-commerce companies reach out to Invesp when they want us to help them boost their conversion rates. 

Most of these companies would have invested in SEO, paid ads, or both channels, and they would be getting tons of traffic. But their conversion rate would probably be average or below industry standards. 

So, our CRO team swings into action, conducts customer research (quantitative and qualitative), and create a CRO roadmap that is aligned with the client’s business objectives. 

Soon after, sales shoot up, revenue goes up, cart abandonment rates come down, and the clients are happy.

But some assume …

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Did you know 75% of website visitors judge a site’s credibility based on its design?

This has led many business owners to believe that a site redesign will equal an astronomical increase in revenue.

But how true is that? Not very accurate.

A beautifully designed website is visually appealing (to the business execs and site visitors), but that’s not all there is to make sales on a website.

 To see consistent sales, you need the right offers, messaging and to provide your website visitors with a positive user experience.

 Now, how do you know which offer will work and which site design …

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