You must cover all the bases to get reliable results from your A/B tests.
A/B testing mimics scientific experiments, however, it is not a tool that will give you a 100% sure answer in 100% of tests that you run. Only few marketers are aware of the limitations of the method and know how to run it to get valid results and minimize the risk of false positives and false negatives.
That’s why Martin Goodson, now the Chief Scientist at Evolution AI, wrote a paper called “Most Winning A/B Test Results Are Illusionary.” In his paper, he explained that badly …Read More
Product recommendations engine is a vital feature in e-commerce.
There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence).
This comprehensive piece will give you a full understanding of the world of product recommendations.
You will discover how product recommendations are generated in a personalized and dynamic manner, the types of recommendations you could use, and the locations in which you could implement them.
You will also learn some tips for best practices and …Read More
Heuristics or heuristic evaluation is one of those terms that have become associated to conversion rate optimization projects. Whether you were a CRO expert or new to this field, certainly you have spotted the high recognition heuristic evaluation receives among usability testing methods.
Heuristic evaluations are commonly used by most conversion experts. However, keep in mind that you cannot learn the heuristics by heart and just loosely apply them. You need knowledge and resources to conduct an evaluation adequately. Besides, not all heuristics are applicable to every website.
This guide provides you a full explanation about the 10 heuristics and …Read More
For the love of landing pages, let’s turn them into high-converting machines for our websites.
Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer.
A website can increase leads in 55% by increasing the number of landing pages from 10 to 15. However, generating leads is still the top marketing challenge. The median conversion rate among different industries for lead generation pages falls between 2.6% and 6%. So, there is still room for improvement.Read More
There is no such a thing as a perfect website.
No designer, developer, or marketer can alone spot the entire range of problems on a website.
Why? One direct reason is that only real users can identify some of these problems.
The market nowadays is a fierce battlefield, as everyone is striving to provide the best they can for their users. At the frontline, marketers need techniques to better understand websites’ visitors and customers.
There are many articles that tackle usability testing and its benefits. But most of these articles deal with usability as a broad and theoretical term. …Read More
Losses terrify us.
The possibility of losing what is close to our heart, or wallet, impacts our decision-making process.
Naturally, we avoid going through any losses, but our brains have mysterious ways of averting losses and falling into risky situations.
A bird in the hand is worth two in the bush, old wisdom has taught us. Although that is not always how we process our decisions, especially when cognitive biases come into the picture.
So, the central question is: can you help your customers in making decisions that will keep the bird/dollars in their hands, by minimizing their losses? The answer …Read More
What to test next in your SaaS website?
Great question. Increasing the conversion rates of a SaaS (software as a service) provider is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique insights and solutions to some of the problems you uncover with the data.
To help you out with inspiration for future testing, we compiled real-life examples and case studies of successful and surprising A/B tests on SaaS websites.
But, first, a fundamental rule of thumb for A/B testing your way to higher conversion …Read More
Does the process of conversion rate optimization frighten you a bit?
Does it seem complicated to the point you don’t want to go through all of it?
Well, you are not alone. Marketers fear CRO programs implementations for a variety of reasons.
The first intention behind bringing this chapter to life is to encourage you on your CRO efforts, by changing the way you perceive, plan and implement your conversion optimization program. You wouldn’t want to miss the rewards of a well-implemented CRO program.
As previous chapters led us through, the journey of conversion rate optimization starts by understanding the …Read More
- How to Use the Power of Selective Attention Phenomenon for Higher Conversion Rates
- Usability 101: Designing for A Better User Experience
- How to Use the Fresh Start Effect for Better Conversion Marketing
- Does CRO negatively impact SEO: Rivalry or friendship?
- How Long Should You Run an A/B Test for?
- Why you should run A/A tests in your conversion optimization program
- Your conversion optimization plan for peak seasons (including the holidays)
- The death of the average CRO
- How Digital Influences In-store Shopping Behavior – Statistics and Trends
- Review of digital marketing & SEM conferences: reflecting on my experience
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