“We always test to see what visitors like”
Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality.
In times like these, your site has to remain relevant and keep on generating leads. So, if you need some AB test ideas, this article could be just what you needed.Read More
Gone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website.
Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and marketers deliver a superb user experience.Read More
One of the questions you should deal with in CRO is the impact a particular page (the homepage for example) or class of pages (product or category pages) on the overall website conversion rate. The answer to that question determines the impact of optimizing that page on your bottom line.Read More
Most of the conversion optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.Read More
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We’ve all heard this quote somewhere, sometime in life – Motivation is what gets you started. Habit is what keeps you going. Some of us also have it pinned to our office desks. If you try and pay a little more attention to detail, you’ll be able to figure out that motivation and habit are very closely linked in the process of ‘achievement’. Motivation is the propeller to habit formation. That motivation is for a ‘variable reward’, a concept that Nir Eyal has beautifully nailed in this book titled ‘Hooked’. That’s conscious habit.
But to a large …Read More
Image Source: Wikipedia
Humans are flawed creatures. We conform to a number of biases outlined by the world’s greatest psychologist. Wikipedia has listed 180 biases that impact our everyday decisions.
This in turn makes our jobs as marketers and optimizers quite tricky. According to social scientists Amos Tversky and Daniel Kahneman, you can’t quite overcome your biases. You’ll always fall into them. Tversky died in 1996 and Kahneman went on to win the 2002 Nobel Prize in Economics for the work the both of the men did together. His work was summarized in the highly acclaimed and 2011 best …Read More
I still recall the early days of running conversion optimization projects. Clients would come in with horrible websites, outdated designs, and never had paid any attention to usability.
You make a few fixes and test them against the control. And BAM! You have an amazing increase in conversions.
For most websites, long gone are these days.
Sites are well designed. Most good designers understand fundamental usability principals. Most websites have the basics covered.
The good news is that we can now focus on more pressing conversion issues. The bad news is that it takes significantly longer to …Read More
There are more than a billion websites and more are spawning every day. The objective of the majority of these is to attract, engage, convert, and retain visitors. Sadly, most fail. The reason is simple – they don’t take design functionality and design aesthetics seriously. The Co-Founder and CMO of Imaginovation, Michael Georgiou says:
“Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What’s more, about 75 percent of users will judge your brand credibility based on your website design.”
Everyone knows how important making a first impression is. This is …Read More
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