I will take you back to 2007 to one of the very first CRO projects we conducted for a large online retailer. The website received a massive amount of traffic (100k per day). Since it was one of our first projects, and the team was a bit trigger happy with AB testing, our first test included 30 different designs to run against the control. The headache of implementing all of these designs was overwhelming. None the less, we launched the test after about six weeks of implementation.
Seven of our challengers beat the original design within five days. The team …Read More
Both user testing and a/b testing are important techniques used during conversion optimization. They aren’t poles apart as far as their purpose is concerned. You can say that they are indeed two sides of the same coin.
The ultimate purpose of user testing and a/b testing is to improve the overall on-site experience for users and to improve the conversion rates of websites. However, one must understand the 8 differences between the two and decide when to pick the right test based on its objective. So, let’s find out what is the purpose of each of these tests.Read More
Image Source: quantdare
Seasonality is an ever-evolving trend.
Even if you are not in a seasonal business – your customers are reacting to a particular season in predictable ways that you can leverage.
According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December.
What’s more:Read More
CRO projects are complicated. They require a team, management, accuracy, creativity, and organization. There are many pieces to make a project succeed. In this article, I’m going to break down the ins and outs of a CRO project, and how to help spark creative solutions to inspire greater persuasion (and conversions).
But before we start – what does the team look like?Read More
There are millions of aspiring entrepreneurs with actually really good ideas. But ideas are a dime a dozen. From those ideas, only a few convert their concept into a company. And that’s just the beginning of a long struggle. As per data collected by Smallbiztrends startup failure rate is quite astonishing. Only 4% of small business startups could make it to their second year (2011 data). Investopedia also states that even though every month, over half a million new businesses spur, only 50% of those shut down within less than five years.
The missing component to many of these …Read More
Image source: Twoface
I have meant to write this post for a long time. There has been a lot written about one-tailed vs. two-tailed tests. However, most of the articles approach the topic from a purely statistical perspective providing many formulas but do not show how to do the calculations. Others articles approach the issue from a high-level business perspective. So, here is my attempt to delve deep into the topic. Some sections in this article are heavy on stats and formulas. If you are not interested in these, you can skip them! Special thanks to our data sciences team …Read More
Conversion optimization, much like most SEM activities, touches all verticals and various channels. Each company has its own unique experience, and we always emphasize, no two projects are ever the same. It’s that uniqueness which ensures CRO will succeed for that organization. Nonetheless, projects are brought together with a common thread: the documentation and deliverables that are produced as a result of the research and effort are pretty standard.
Much to my own chagrin, most of our potential clients say that what most CRO agencies say they offer sounds pretty much the same. Obviously, as an agency co-owner, I …Read More
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The quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms.
Visits, page views, bounce rates, cart abandonment etc. are all great metrics but their utility wanes when it comes to their ability to provide any actionable intelligence about advanced efficiency metrics (attribution, channel ROI etc.) and effectiveness metrics (think strategic business outcomes like market share, category growth etc.).
Advanced metrics inevitably require combining data from various sources and businesses to make …Read More
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