“Should I run an A/B test or a Multivariate test?”
This simple yet fundamental question always pops up in planning for conversion rate optimization.
A/B testing is the default and most common procedure in CRO programs. In some cases, though, running a multivariate test can add a significant value. Other times, you have room for both tests interchangeably.
The great benefit of testing? You give your visitors a voice in the design process.
When implemented correctly, testing removes the guesswork from conversion optimization and you move to the stage where every action you take is a result of an informed …Read More
How fast a potential customer moves in a buying funnel defines the length and complexity of the sales process. Some conversions require little time or financial commitment, and the process is completed in a matter of minutes (sometimes even seconds). It is almost like stopping at a convenience store and grabbing a soda.
At the other end of the spectrum, for complex B2B sales or high-value consumer ticket items, a conversion may take months or sometimes years before it concludes. This type of sales would have multiple points of contact, nurture funnels, and the right approach to the right person …Read More
You can only persuade your website visitors to choose your product or service when you address their motivations, needs, and fears.
Visitors are not concerned or aware of your website sales funnel. They come with their own buying funnel which may or may not match your sales process. Successful marketers identify the buying stage of the potential customer and match each stage with the correct sales methodology and techniques to meet the needs of the customer.
Some prospects enter the sales funnel already prepared to buy. Others, the majority, arrive at your site to either browse, look for information, compare …Read More
Understanding your website visitors through personas
Before jumping into conversion optimization, you need to identify your site visitor, by recognizing, for example, concerns, motivations, uncertainties, and trigger words.
One of the first tasks we do as a company, which has been helping marketers optimize their content and their conversion rates, is delve into understanding the market as best we can, prior to initializing the recommendation process.
Most companies are aware of the importance of knowing customers, but few comprehend all that this recognition entails, especially online. The majority is still keeping their heads in the sand and overlooking the high …Read More
Just spot some glaring FUDs-creating elements on your site? No problem, you can still increase visitors’ trust on your website by using incentives.
Incentives rank high among the best ways to counter visitors’ FUDs. With a few incentives in place, visitors might ignore the flaws on your site and move forward in their conversion journey.
Consider how you would respond to incentives when faced with a great purchase decision.
Let’s say you have to make a quick decision on a notebook. You have done your research and selected the best brand and features you would like. Now your choice comes …Read More
Reveal and fix your conversion problems with google analytics goals and funnels
Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing!
I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then either did not have analytics installed on their websites, and if they did, they did not have a team to analyze the data.
Fast forward to 2017, things have changed quite a bit.Read More
Users’ engagement comes from your ability to continue peak visitors’ interest on your website.
Stores with daily changes in their inventory continually engage customers by providing expectation on new product arrivals. Companies that run frequent sales are also engaging clients and putting their store on the radar for things to look out for.
With so many websites to visit, it becomes challenging to sustain users’ interest in your offering.
How can you peak potential customers’ interest?
In your site, start with setting specific Key Performance Indicators (KPIs)and metrics to measure user’s engagement.
A quick note on this: We notice …Read More
Your website hosts an astonishing number of factors that could make your users leave after just a couple of seconds. Fears, uncertainties and doubts, or simply FUDs, group a big portion of these factors.
FUDs are certain elements that cause bad user experience and deflate user confidence. These elements raise doubts on your website visitors, as whether your product or service is the right choice for them. Ultimately, FUDs result in a complete loss of trust and/or abandonment of your site.
As part of our Conversion Framework, FUDs are web-centric factors that you can address to increase the conversion rates …Read More
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- Usability 101: Designing for A Better User Experience
- How to Use the Fresh Start Effect for Better Conversion Marketing
- Does CRO negatively impact SEO: Rivalry or friendship?
- How Long Should You Run an A/B Test for?
- Why you should run A/A tests in your conversion optimization program
- Your conversion optimization plan for peak seasons (including the holidays)
- The death of the average CRO
- How Digital Influences In-store Shopping Behavior – Statistics and Trends
- Review of digital marketing & SEM conferences: reflecting on my experience
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