So you know your site needs to be optimized and now just need to find someone to do it. The following questions are ones you need to ask to ensure that you maximize your investment:
1. What increase in conversion rates should I expect?
Can a conversion optimization company guarantee a specific rate increase? I am yet to meet a credible company that is able to guarantee specific results. The truth is, every conversion project comes with its own unique situation. However, a good conversion company should invest time with you up-front to set target goals for any planned …Read More
**Thank you for all the wonderful comments and suggestions of analytics tools. This is an update of our last post with 5 more more great tools to add to your list.
Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re on the right track. And if the data is reviewed and utilized on the site it will help you increase conversion rates. Who doesn’t use analytic tools these days? You’d be surprised. We have come across ecommerce site marketing VP’s that can barely tell …Read More
Here is the painful truth: Visitors do not care about you or your company. They come to your site with different objectives and goals fueled by unique personalities and many times just browsing or surfing the net. So, what can you do to persuade them to take an action?Read More
We’ve discussed the concept to personas in depth. We’ve reviewed the difference between personas and market segmentation. And finally, we discussed why personas are so important in the first place.
This blog will shed light on the 4 main human temperaments. There are many human characteristics and temperaments, all of which can be divided (for our purposes) into four main categories: logical, caring, aggressive, and implusive. Each temperament requires careful consideration of the copy structure, tone and general lingo. And each of your personas will have one or more of these temperaments. So how can you cater your site to …Read More
We have discussed what personas are. We’ve also talked about the difference between market segmentation and personas. I’ve eluded throughout my previous blogs the reasons behind developing personas. But I want to take a closer look at why every site and business should create personas to represent their target markets.
Did you ever notice how great it feels to explain your business or an idea you believe in to a friend, a co-worker, or even a client? When I sit face to face with a person and talk to them about our services, there is enthusiasm, focus, and most …Read More
After presenting the concept of personas to our clients they are confused because they think persona development is the same thing as market segmentation. It’s important emphasize that they’re not the same. However, persona creation relies heavily on market segmentation. In order to create personas you need to understand the market segmentation and the various customer profiles you compiled by your team. Segmentation and all that it entails is the means to generate the personas for your site.
Market Segmentation is the division of the market or population into subgroups with similar motivations. Widely used bases for segmenting include geographic …Read More
We’ve mentioned in our blogs the idea of personas and their importance and relevance when creating your website and structuring your copy. I wanted to explain what personas are, why you should put so much emphasis on them, and how they can actually help you increase your website conversion rate. But a single post will not do this topic justice. So, I’ve decided to launch a personas tutorial in order to shed some light on this vague topic. Although I will not be covering everything, it will give you a better idea of what they are, why you should …Read More
Did you ever click on a PPC ad for Victoria’s Secret? You do not have to explain to me, I know that you wanted to get a gift for your wife or girlfriend. But maybe you are doing a conversion rate optimization project and you are clicking on that Victoria’s Secret ad again, but this time to do some research on increasing your landing page conversion rate? Victoria Secret’s targets a specific gender with their landing page, and creating gender specific landing page is the latest trend in landing page design.
Let’s go back to that Victoria’s Secret ad. …Read More
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