After presenting the concept of personas to our clients they are confused because they think persona development is the same thing as market segmentation. It’s important emphasize that they’re not the same. However, persona creation relies heavily on market segmentation. In order to create personas you need to understand the market segmentation and the various customer profiles you compiled by your team. Segmentation and all that it entails is the means to generate the personas for your site.
Market Segmentation is the division of the market or population into subgroups with similar motivations. Widely used bases for segmenting include geographic …Read More
We’ve mentioned in our blogs the idea of personas and their importance and relevance when creating your website and structuring your copy. I wanted to explain what personas are, why you should put so much emphasis on them, and how they can actually help you increase your website conversion rate. But a single post will not do this topic justice. So, I’ve decided to launch a personas tutorial in order to shed some light on this vague topic. Although I will not be covering everything, it will give you a better idea of what they are, why you should …Read More
Did you ever click on a PPC ad for Victoria’s Secret? You do not have to explain to me, I know that you wanted to get a gift for your wife or girlfriend. But maybe you are doing a conversion rate optimization project and you are clicking on that Victoria’s Secret ad again, but this time to do some research on increasing your landing page conversion rate? Victoria Secret’s targets a specific gender with their landing page, and creating gender specific landing page is the latest trend in landing page design.
Let’s go back to that Victoria’s Secret ad. …Read More
If you are a regular reader of this blog, you know that the secret of improving site conversion rate starts with your visitors. It is a lot easier to talk hypothetically about a creating client focused site, but implementation is another story. Stepping out of your comfort zone and stepping into your site visitor’s shoes will help you to better understand them, especially their needs and wants. At the end creating the perfect website starts with building user confidence, creating quality content, keeping design simple and providing real value to your visitors.
Let’s take John for example, a first …Read More
How many times have you walked into a store and been so enthralled with product that you just couldn’t imagine your life without it? I hope not too many times! But seriously, sometimes companies do such a great job advertising their product or service you think you can’t live without it. Like some of those infomercials; I mean I watch them KNOWING that the item is most likely crappy because of previous experiences; but they still now how to advertise their product so well. They understand what the client is looking for, what they would want to see, and …Read More
It sounds all too familiar: limited budget, limited resources and a website that does not generate enough revenue, right? So if this is you, where should you start? If your online sales are low then conventional wisdom tells you to bring more people to your site. It is a numbers game after all, isn’t it? The more people you bring, the higher are your chances of converting more of these visitors into actually clients. Of course companies that sell conversion optimization services would disagree with this completely. But just like many other realities online, the truth is somewhere in …Read More
I learned the hard way that I make too many assumptions when talking to prospects as I was going through a presentation for a website conversion optimization project. Part of the presentation dealt with the math behind site conversion. Nothing too complex, just the basics, or at least that is what I thought. The puzzled look on the faces of the two managers was funny as well as thought provoking. On the negative side, I do not think that client will sign up with our services. On the positive side, the experience gave me a topic for my next …Read More
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