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Webinar Trailer – 48% Increase In Overall Website Conversions
+Our next webinar is jam-packed with information. The webinar takes you on a journey of a complete conversion optimization project, a “Conversion Story”. Some of the many concepts we will cover include: what do you test, how do you measure incremental improvements, what do you learn from each test, how to develop a roadmap, etc.
Read MoreIt’s a Lead Generation Form Conversion Optimization Ambush
+Strap on your CRO gear, we’re going in for an ambush.
A lead generation conversion might not mean cash in the bank in the same way as an ecommerce conversion, but for those companies whose goal it is to get sales leads online, the lead generation form is where the rubber hits the road.
What you do with the lead after potential customers give you their info is an entire sales science unto itself, but until you get them to submit the lead gen form form, you don’t get to practice any science, or sales, or anything else.
Speaking …
Read MoreHow to Improve Conversions Rates on Product Pages By Not Thinking About Conversion Optimization
+If you’re looking for a better approach to conversion optimization on your product pages, stop thinking of it as “conversion optimization”.
Instead think of it as: “persuading a human being that the combination of your brand and product offers her the best value”.
Regardless of how you think of it, the point is to always keep your eye on the target, your customer, who is human – not a conversion rate percentage point on your analytics report.
If you want to maximize conversions, or persuade your web visitors to buy, your product pages should appeal to humans on at least three …
Read MoreBetter Cart Page Generates 12% More Conversions
+Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.
Read MoreReducing Visitor Anxieties Increased Conversion Rate By 108%
By Khalid Saleh+The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on.
The Company
The company under study is one of USA’s largest online furniture retailers operating offline since 1913. The website has an overall conversion rate of less than 1% and an average order value of $2,200. The bottleneck for conversion seems to be the product …
Read MoreA Bit About Images & Conversion Optimization
+What role do images play in your conversion rate?
The quickest way to find the answer might be to check AB test results from around the web. But when you do, you find that it’s not an easy answer at all. If you search long enough, you’re likely to find as many results showing conversion rate reductions as those that show increases.
The other option is to run AB or multivariate tests yourself and see what works. But that’ll take a few weeks or months. And you’ll have to test every image you use. So you’re not likely to …
Read More9 Conversion Framework Insights From Top E-commerce Websites
+If you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for them. Of course always test these assumptions through the process of AB and multivariate testing.
Read MoreConversion Optimization Through Storytelling – Without Really Trying
+No website is optimized that doesn’t relate to its customers.
Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal.
Relating to Your Customers
So conversion optimization comes from making your website or landing page more relative to your customer.
Read MoreConnect with us
Conversion Optimization
The Art and Science of Converting Prospects to Customers
By Khalid Saleh and Ayat Shukairy
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- Invesp and e-CENS Form a Strategic Partnership
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- Shopify Mobile Optimization: Tips and Techniques for Improving Mobile CRO
- The Role of Data Analysis in E-Commerce Experimentation
- How to measure the revenue impact of experimentation
- Top 9 SaaS value proposition examples to learn from in 2023
- How to do Quality Assurance (QA) in a high-velocity testing program
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