We’ve addressed an entire section in our recently released landing page handbook to explaining the difference between exit rate and bounce rate. When each of these terms is explained, it’s very easy to assume that they are the same number, but each calculates when visitors leave a site at a different point.
A bounce rate is the percentage of visitors that leave a website within x number of seconds without visiting any other page. So if you were to search for the term “baby party favors” on Google the following would be the results:
Clicking on the first organic …Read More
Here is the painful truth: Visitors do not care about you or your company. They come to your site with different objectives and goals fueled by unique personalities and many times just browsing or surfing the net. So, what can you do to persuade them to take an action?Read More
An old client of mine called in yesterday to ask for some help. I helped architect an enterprise e-commerce website back in 2001. The website integrated with a complex back office solution (SAP/ Oracle) that handled all the counting aspects of the system. The client was hoping to upgrade portions of the system to allow visitors to their website to enter coupon codes. Also at surface this may seem to be a fairly forward and easy to implement task, however, it must be said that there are usually some technical challenges when attempting to integrate several systems. As I …Read More
All e-commerce sites are designed to get the site visitor and prospective customer to make a purchase. Everything in the site must lead to that desired action. There are many issues that must be considered such as: How easy is it to navigate your site? How fast do your pages load? Can users find what they are looking for? These are a few of the most common mistakes ecommerce sites tend overlook:
1. Poor product images- Large images swallow precious time and increase FUD’s (fears uncertainties and doubts) because of the longer loading periods. So make sure to edit and …Read More
How can you create a persona for your site? Let’s look at a real life example. Best Buy scanned their market, reviewed customer profiles and buying habits, and came up with the perfect target client. One that doesn’t know much about electronics, is easily swayed by a salesman, and is in a rush to get it and get out of the store: the “soccer” mommy. After researching their sales stats etc., the soccer mom was the perfect target customer.
Their training efforts, store set-up, and customer service are all geared towards helping her, “Jill.” She’s the perfect customer; her …Read More
We’ve discussed the concept to personas in depth. We’ve reviewed the difference between personas and market segmentation. And finally, we discussed why personas are so important in the first place.
This blog will shed light on the 4 main human temperaments. There are many human characteristics and temperaments, all of which can be divided (for our purposes) into four main categories: logical, caring, aggressive, and implusive. Each temperament requires careful consideration of the copy structure, tone and general lingo. And each of your personas will have one or more of these temperaments. So how can you cater your site to …Read More
Conversion optimization is one of the greatest developments in modern day marketing. During no other time were marketers ever able to get instant feedback on a marketing initiative, adjust it accordingly and receive even more accurate feedback. Multivariate testing has been at the heart of any conversion optimization approach. Yet I am reassured, one client after the next, that that Multi Variant testing is one of the main factors that reduces the quality of optimization work. One of the pleasures of attending the computer science program at the University of Texas at Austin was having the occasional chance to attend …Read More
We have discussed what personas are. We’ve also talked about the difference between market segmentation and personas. I’ve eluded throughout my previous blogs the reasons behind developing personas. But I want to take a closer look at why every site and business should create personas to represent their target markets.
Did you ever notice how great it feels to explain your business or an idea you believe in to a friend, a co-worker, or even a client? When I sit face to face with a person and talk to them about our services, there is enthusiasm, focus, and most …Read More
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