Category Archives:Conversion Rate Optimization

  • 14 Smart Questions to Ask Conversion Optimization Consultants

    So you know your site needs to be optimized and now just need to find someone to do it. The following questions are ones you need to ask to ensure that you maximize your investment:

    1. What increase in conversion rates should I expect?

    Can a conversion optimization company guarantee a specific rate increase? I am yet to meet a credible company that is able to guarantee specific results. The truth is, every conversion project comes with its own unique situation. However, a good conversion company should invest time with you up-front to set target goals for any planned

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  • Top 20 Site Analytics Tools to Help Optimize Your Site

    **Thank you for all the wonderful comments and suggestions of analytics tools. This is an update of our last post with 5 more more great tools to add to your list.

    Never undermine the importance of testing and analyzing your site. On the most basic level, analytics data will help ensure whether or not you’re on the right track. And if the data is reviewed and utilized on the site it will help you increase conversion rates. Who doesn’t use analytic tools these days? You’d be surprised. We have come across ecommerce site marketing VP’s that can barely tell

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  • Exit Rate vs. Bounce Rate

    We’ve addressed an entire section in our recently released landing page handbook to explaining the difference between exit rate and bounce rate. When each of these terms is explained, it’s very easy to assume that they are the same number, but each calculates when visitors leave a site at a different point.

    A bounce rate is the percentage of visitors that leave a website within x number of seconds without visiting any other page. So if you were to search for the term “baby party favors” on Google the following would be the results:

    Clicking on the first organic

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  • 4 Essential rules to creating persuasive webcopy

    Here is the painful truth: Visitors do not care about you or your company. They come to your site with different objectives and goals fueled by unique personalities and many times just browsing or surfing the net. So, what can you do to persuade them to take an action?

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  • The missing link in the design of e-commerce websites

    An old client of mine called in yesterday to ask for some help. I helped architect an enterprise e-commerce website back in 2001. The website integrated with a complex back office solution (SAP/ Oracle) that handled all the counting aspects of the system. The client was hoping to upgrade portions of the system to allow visitors to their website to enter coupon codes. Also at surface this may seem to be a fairly forward and easy to implement task, however, it must be said that there are usually some technical challenges when attempting to integrate several systems. As I

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  • 9 Deadly mistakes of e-commerce sites

    All e-commerce sites are designed to get the site visitor and prospective customer to make a purchase. Everything in the site must lead to that desired action. There are many issues that must be considered such as: How easy is it to navigate your site? How fast do your pages load? Can users find what they are looking for? These are a few of the most common mistakes ecommerce sites tend overlook:

    1. Poor product images- Large images swallow precious time and increase FUD’s (fears uncertainties and doubts) because of the longer loading periods. So make sure to edit and

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  • So how do you create personas for your site?

    How can you create a persona for your site? Let’s look at a real life example. Best Buy  scanned their market, reviewed customer profiles and buying habits, and came up with the perfect target client. One that doesn’t know much about electronics, is easily swayed by a salesman, and is in a rush to get it and get out of the store: the “soccer” mommy.  After researching their sales stats etc., the soccer mom was the perfect target customer.

    Their training efforts, store set-up, and customer service are all geared towards helping her, “Jill.”  She’s the perfect customer; her

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  • Personas: Understanding the 4 main temperaments

    We’ve discussed the concept to personas in depth. We’ve reviewed the difference between personas and market segmentation. And finally, we discussed why personas are so important in the first place.

    This blog will shed light on the 4 main human temperaments. There are many human characteristics and temperaments, all of which can be divided (for our purposes) into four main categories: logical, caring, aggressive, and implusive.  Each temperament requires careful consideration of the copy structure, tone and general lingo.  And each of your personas will have one or more of these temperaments. So how can you cater your site to

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