Category Archives:Ecommerce

  • 8 Effective Practices For E-commerce Checkout Page Optimization

    According to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment.

    Add Description for Fields Labels
    Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra help, so for example, instead of showing a “?” or having a mouseover effect that shows details of what’s being asked, you can simply display the information below the form labels.

    Highlight Credit Card Fields with Security Icons
    Study shows that users

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  • Responsive Ecommerce Design to Generate More Conversions

    In today’s world where focus is shifting from computers to smart devices, like tablets and phone, we can no longer ignore the fact that transactions are being made from these devices and the user’s preference is shifting.  Ignoring only amounts to lost potential revenue.

    Responsive web design is a way to design the website that can provide optimal viewing experience, better user experience in term of reading, navigation, and image sizes with least resizing, panning, and scrolling the pages across different devices. For example computers are different platform tablets and mobile phones.

    “Responsive web design is the approach that suggest

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  • How to Create Effective E-commerce Product Pages [Infographic]

    Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/product-pages.jpg”><img src=”https://www.invespcro.com/product-pages.jpg” alt=”How to Create Effective E-commerce Product Pages” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    Did you know

    The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% The higher the average order value the lower the product

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  • 4 Tips for Improving Your Ecommerce UX

    Improving the sales of your ecommerce site does not rely only on your marketing, product, value and incentives. As we mentioned in previous posts, there’s an increasing amount of data showing that improvements to your site’s user experience (UX), especially during the checkout process, can significantly cut checkout abandonment rates and improve sales.

    In a recent post that expands upon the findings of their Ecommerce Checkout Usability research study of the 100 top-grossing ecommerce sites, Smashing Magazine lists some of the most glaring and surprisingly persistent checkout practices that can adversely affect UX.

    A quick look at the study’s findings

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  • Can Content Cure Your Cart Abandonment Headaches?

    Content is like aspirin for ecommerce marketers. It’s the versatile old standby in a world of newer, more sophisticated (and expensive) options.

    But not only does content take away your search engine optimization headaches, it makes you look better to your customers, improves the circulation of visitors and prevents heart-stopping falls from Google’s graces. And, also like aspirin, it seems that everyday someone finds a new use for it.

    The problem of shopping cart abandonment is fascinating. Not because it’s any more interesting or sexier than any other ecommerce problem, but because it is so huge and so many retailers

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  • US Online Ad Spending Statistics

    Detailed Infographic covering the latest US Online Ad Spending Statistics for Search Engines, Online Display Advertising, Online Video Ads and Social Media Ad Spending

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/us-ad-spending.jpg”><img src=”https://www.invespcro.com/us-ad-spending.jpg” alt=”US Online Ad Spending Statistics” width=”580″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    US Ad Spend On Search Engines

    Year Search Ad Spending

    ( In Billions) %age Change 2011 15.36 27.9% 2012 19.51 27.0% 2013 22.86 17.2% 2014 25.41 11.2% 2015 27.37 7.7% 2016 29.11 6.3%

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  • Solve the Two Biggest Content Marketing Problems with One Tactic

    Take a look below at the graph of Content Marketing Challenges from emarketer.com, but don’t take too long because the first two challenges tell almost the whole story: by far the largest issues facing content marketers are:

    Finding time for content marketing, and Creating original content

    That’s the bad news and, as content marketers know, it’s not really news.

    The good news is you can solve both of these problems with a single tactic. Improve your content mileage, or get more use from your content, and you will reduce the need to create more and, as a direct result, the

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  • The 3 Pillars of Ecommerce Success

    Pillars work together to provide support and the success of your ecommerce depends on these three pillars:

    Pillar 1 – Web Properties – Until a few years ago, a good web site alone would have done nicely to conduct an ecommerce operation, but no more. The splintering of the web means some customers may never find your site unless you maintain properties in all the places they congregate. Properties can include a Facebook page, YouTube channel, Twitter account, etc..

    Depending on your markets and how you serve them, you may need to expand each property too, potentially including landing pages

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