Category Archives:Ecommerce

  • Incentives: Giving your customers the biggest bang for their buck

    During such tough times, incentives are everywhere. Companies are struggling to get customers through the door. Even major conferences are “extending deadlines” for their “early-bird specials” because, simply, people are not buying. But more likely than often, incentives do work. They motivate and persuade the customer that is in a latter part of the buying stages. But what if your incentives were designed to motivate the customer that is in the initial buying stages, or just a browser, as well?

    What NOT to do when it comes to incentives:

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  • Personas: Can Ecommerce do without them?

    Not a single day goes by without some question or comment from clients, potential clients, or subscribers to our RSS on the validity of personas for an ecommerce website. Of course, once we get our clients results, they are certainly on board. But convincing them of the personas role and effectiveness at the ecommerce front before beginning a project, has posed as a challenge.

    Let’s get something out of the way though: is it possible to optimize without the use of Personas? Definitely.

    So why personas for an ecommerce website? Let’s dissect this further:

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  • Why Removing Email Support Removes Profit Potential

    Warning: this is a rant post.

    I’m starting to wonder if there’s any other kind for me.

    Today’s topic of choice: the new trend of online businesses removing email support from their websites.

    You read right.

     

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  • Identifying Logic and Emotion in Cross-selling and Up-selling

    Cross-selling and up-selling on a digital platform is something that has only recently been taken seriously by online business owners. Eight years ago, only about 24% considered up-selling. That’s a criminally tiny percentage, considering the profit potential that cross-selling and up-selling boasted even back then.

    Reading that particular percentage made me wonder if business owners truly understand the ideas behind cross-selling and up-selling. Sure, there are now those who implement some form of them on their shopping carts, but I would guess that there are more who don’t understand why they work.

     

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  • Use Unique Loyalty Programs to Drive Up Sales

    Most business owners know what loyalty programs are. Too few actually implement them. Even less use programs that customers aren’t tired of seeing.

    I have a problem with that.

    At worst, a customer confronted with a loyalty program that they’ve seen too many times before can feel burdened. It’s almost like you’re requesting them to do extra things that other businesses have asked them to do, too. And before you.

    The solution? A unique loyalty program.

     

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  • A Case for Bundling After the Holidays

    By now, we’ve all wound down from the holiday season rush.

    That doesn’t mean that we can sit back and relax, though.

    This recession means that a rough road lies ahead for some business owners. For them, coming up with strategies to attract prospects is still at the top of their wish lists.

    I know that there are business owners who tried bundling during the holiday season to keep up with comparable offers from competitors or competitors who just plain offered free shipping. I’m sure that profits were made. But now, those same business owners are probably back the

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  • Seven Ways to Improve Your Welcome Emails

    Yesterday, I gave you a few reasons why welcome emails shouldn’t be dismissed.

    Today, I’d like to provide some practical tips for those who already utilize welcome emails.

    That’s straightforward enough, right?

    Well, not really.

    Some of these tips may require you to look at welcome emails in an entirely different light. It might even be easier for you to disregard everything that you’ve done up until this point.

     

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  • Secure Your Business’s Website to Make Conversions a Lock

    In 1999, The American Institute of Certified Public Accountants released some research about security and ecommerce after customer information was compromised on certain popular websites. I can already hear you questioning its relevance in 2009. But before you dismiss it, you should know one thing: it’s just as applicable today as it was then. Some may say that it’s even more so.

    Take this excerpt:

    “Consumers are looking for better ways to research and buy online, all the while requiring a reasonable amount of assurance and trust that the sites are safe and secure and that their information is

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