Category Archives:UX

  • Usability Metrics: A Guide To Measuring The User Experience

    We were hiring for a UX/UI senior position at Invesp. Of the 20 resumes we liked, we were only to make 10 phone interviews. Of the 10 interviews, only one made it to a face to face.

    The interviewee came in talking about all the great design and apps he had created. But then we started drilling further asking about some specific usability guidelines this individual follows and he started to stumble. Then we asked; how do you measure the usability of a product you created?

    Complete silence.

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  • How To Segment Personas For More Effective Email Marketing

    Editor note: This is a guest post by McKenzie Gregory who is a content writer on the marketing team at Emma.

    Consider these two scenarios:

    Scenario #1: You’re grabbing a cup of coffee on the way to work. You order what you want, pay for it, get your coffee, and go on your way.

    Scenario #2: You’re grabbing a cup of coffee on the way to work. The barista smiles and greets you by name – in fact, he started making your regular order as soon as you walked in. You pay for it (adding a nice tip, of course), get

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  • Selective Attention Psychology – How to Use the Power of Selective Attention Theory for Higher Conversion Rates

    It’s true.

    Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals.

    This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit.

    Related to unintentional blindness, change blindness, and selective disregard, a phenomenon called selective attention is responsible for this behavior.

    Find out more on this human behavior, how it may affect your site conversion rates, and how to address it to increase conversions.

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  • 5 Usability Design Tips For A Better User Experience Design

    When designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns.

    First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications.

    The second concern is, meeting the user’s expectations by creating an interface that adds something to their lives and makes it easier.

    Throughout the internet age, there are several success stories of websites and apps dominating the marketplace in spite of the fierce competition.

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  • Remote Usability Testing – How To Do Usability Testing on a Budget

    The worse thing to do when trying to refine a product, despite its nature, is to ignore the need for testing and rely on guess work under the pretense of scarcity of resources, time limitation, lack of knowledge or whatever your excuse might be.

    Regardless that many think of usability testing as hill climbing, instead of seeing it as a solution, because there is much unknown, and they may lack experience.

    The bottom line is that the data you can attain through usability studies is unmatched. Usability testing uncovers issues, alludes to possibilities, and provides a roadmap for immediate necessary

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  • The 7 Step Roadmap For Effective Usability Testing

    How often do you conduct a usability test to realize middle-way through you should have taken a different route?

    I wouldn’t be surprised if the answer was very often!

    Conducting a usability test is by no means cut and dry, and there are many methodological pitfalls that can turn the whole test into a flop if not conducted properly. It is also an important step when conducting a conversion optimization project.

    With the different kinds of usability testing, you should keep an eye on the issues that may rise along the way.

    This article will focus on answering questions

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  • Behavioral Momentum : Are Visitors in Love with Your Old Site Design?

    Behavioral Momentum

    The question of website redesign vs. conducting CRO optimization is familiar to companies with a strong online presence. In some instances, gradual conversion optimization effort is the way to go, sometimes a redesign is inevitable.

    However, there is a dilemma here.

    Although getting new customers to convert remains to be a challenge, once they do convert, returning customers love the site and experience. Would you disrupt and invest in something loyal customers seem pretty okay with?

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  • Heuristic Evaluation: Your Complete Guide To Heuristic Evaluation for Conversion Optimization

    What Is Heuristic Evaluation?

    The word heuristic refers to a rule of thumb adopted based on an experience or common knowledge. Ultimately, an heuristic evaluation is based on a set of rules that represents the best practices a website should include.

    As a usability method, heuristic evaluation detects usability problems within a website and helps in creating educated changes to site improvement. It is a valuable technique in the sense that it gives a quick feedback and it is extremely cost effective.

    About 20 years ago, when Jakob Nielsen first introduced this method, conducting a heuristic evaluation was mainly a

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