As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site.
We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.
The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that …Read More
Over the past few years, the use of websites polls and surveys has become excessive and disruptive yielding valuable feedback. The reality is, many people are annoyed by them. However, there aren’t many ways to capture real-time responses while the customer is shopping or subscribing, or just browsing a site.Read More
When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing.
However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, “qualitative research is only as good as the process and goals behind it.”Read More
So you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants.
“That sounds like a piece of cake,” some may presume.
Writing effective usability questions seems deceptively easy, but the harsh reality is it’s not as simple as you may think it is. There are quite a number of mistakes to avoid.Read More
With all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own set of advantages and disadvantages.
Whether we are conducting a focus group, or we are carrying out in-depth customer interviews. Or, maybe we are conducting a usability test to eliminate the risk of creating a wrong website. Whatever the case, taking notes is, and will …Read More
Most of the conversion optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.Read More
There are more than a billion websites and more are spawning every day. The objective of the majority of these is to attract, engage, convert, and retain visitors. Sadly, most fail. The reason is simple – they don’t take design functionality and design aesthetics seriously. The Co-Founder and CMO of Imaginovation, Michael Georgiou says:
“Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What’s more, about 75 percent of users will judge your brand credibility based on your website design.”
Everyone knows how important making a first impression is. This is …Read More
Sometimes, CRO gets you in a rut, and you need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on over 500 SAAS and e-commerce sites to develop some great resources for you.
The greatest perk for all of these articles is that we provide you with a lead magnet to the library of screenshots we took of all these companies.
Before we jump into …Read More
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