What is CRO Marketing and Why You Shouldn’t Ignore It
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, scroll down, and you’ll see the introduction. Many online brands are already doing what it takes to drive website traffic. […]
12 Mobile Checkout Best Practices For e-Commerce Websites
Reading Time: 10 minutesIf you plan on running a successful e-commerce company in 2022 and beyond, your website’s checkout experience has to be optimized for the mobile experience. Why the checkout experience, I hear you ask? Because that’s where the money is at. Compared to desktop, mobile usage continues to skyrocket year after year, with no signs of […]
Should You Run The Same Test Across All Devices?
Reading Time: 4 minutesShould you run the same test across all devices? Or let me rephrase, should you be A/B testing on mobile or desktop separately, or not? Well, the correct answer is of course that you should run separate tests on mobile and desktop. That is a no-brainer… But when you answer that question, the way I […]
Are A/B Testing Results Permanent?
Reading Time: 6 minutesFinally! One of the A/B tests you’ve been running shows very positive and significant results. You’re elated, and you can’t wait to roll out the new design change. Before you do that, allow me to ask you this: Do you think that lift will last forever, or it will begin to lose its effect over […]
7 Things I Wish I’d Known Earlier In My Marketing Career
Reading Time: 7 minutesIt’s been six years since I walked into the world of conversion rate optimization. When I transitioned from journalism to marketing, I had no plan on what to do, how long I’d stay, or how far I’d try to go. I stayed because of the exciting challenges and opportunities. So many lessons have been learned, […]
8 Lessons from Running 500+ A/B tests in 12 Months
Reading Time: 8 minutesThe average success rate of A/B testing programs sits between 12% and 15%. Yeah, I know…that’s very low. Many brands always start AB testing hoping that it will significantly boost their conversions. A few months down the line, they are bitterly disappointed. They probably don’t understand that it is not the A/B testing that boosts […]
CRO For Small Business: 5 Ways To Punch Above Your Weight
Reading Time: 6 minutesHiring a conversion rate optimization agency is a good investment – it’s something that has been proven over time. But I understand that not every company has the resources to do so. Some startup companies operate on a shoestring budget, and they can’t even afford to engage a CRO consultant – let alone having an […]
Landing Page Optimization Checklist: What to do When your Landing Pages are Underperforming
Reading Time: 8 minutesBefore we start talking about what to do when your landing pages are underperforming, let’s start talking about the average landing page conversion rate. Recent studies have shown that an average landing page conversion rate should fall around 2.35%. So, if your landing page conversion rate is below that number, then it is definitely underperforming. […]
The Role Of Usability Optimization in Conversion Optimization
Reading Time: 7 minutesNot every potential client that reaches out to us has a conversion problem. Some have an SEO problem, and others have usability issues plaguing their website – and this is something that they might not be aware of at the time. Of course, these two issues end up negatively affecting conversions. It’s true. You’ll never […]
Why and How you Should Document your Experimentation Insights
Reading Time: 8 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. The only way to continually learn is through rigorous experimentation and documentation. […]
