Heuristic Evaluation Checklist to Use On Your Website
Reading Time: 16 minutesWhen you’re looking to improve the user experience of your website, you can use the heuristic evaluation checklist. This checklist is a guide that will help you determine how good your site is for users. The heuristic evaluation checklist is based on a list of common usability problems identified by Jakob Nielsen, an expert in […]
6 Ideas to Improve Customer Experience Through Your Return Process
Reading Time: 7 minutesMore people are buying online than ever before, and they’re also returning goods more than ever. With UPS reporting a 23% increase in returns during 2021, returns are something customers demand but also a potential place to make or break your relationship. Get the returns process right, and you’ve got a great customer experience that […]
Qualitative vs. Quantitative Research: Which one should you prioritize?
Reading Time: 8 minutesFirst thing first, qualitative and quantitative research are both critical in the process of conversion optimization. One without the other makes your CRO efforts weak. A quick Google search will show you articles prioritizing one over the other. But if you ask a CRO expert, I mean someone with optimization know-how, they will tell you […]
The Ultimate Guide To Customer Testimonials + Examples (Updated 2023)
Reading Time: 10 minutesWhenever I feel like watching a movie on Netflix, I go on Twitter and search for “Netflix movie recommendations.” This saves me a lot of time scrolling through Netflix, looking for a good movie to watch. I also do the same thing whenever I want to buy something online. I don’t remember the last time […]
The Best 9 Hotjar Alternatives of 2022 [In-Depth Comparison]
Reading Time: 16 minutesA successful website is one that converts. However, converting potential customers is not an easy feat. After all, you only have about a few seconds to make a first impression. Most visitors take merely seven seconds to decide whether they want to stay on your site or not. That’s why analyzing how users interact with […]
Should You Choose In House or Agency For Your Marketing Efforts?
Reading Time: 16 minutesAccording to a report by Grand View Research, the global e-commerce market size was valued at USD 9.09 trillion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. So what does this mean to you as an eCommerce business owner or marketer? Well, if […]
User Research: The Process And The Value It Brings You
Reading Time: 10 minutesAsk many business owners to navigate their website and describe their experience to you, and you’ll hear expressions like ‘seamless,’ ‘intuitive,’ ‘easy-to-use,’ etc. Ask the actual users to narrate their experience, and many times, you will find that the story is different. It’s either they’re having issues locating the call to action button (which could […]
What Is Click Tracking? (Updated)
Reading Time: 10 minutesEvery week new websites are launched, new features are set to live on applications, and marketers send out their newsletters. It’s only natural to want to know how visitors interact with this content, where they’re clicking, what they’re not clicking on, e.t.c. Enter click tracking. As the name suggests, it’s all about tracking user clicks, […]
The Art of Creating Effective Calls to Action
Reading Time: 16 minutesLet’s do a mental throwback, shall we? Think of every time you’ve had to sign up to take a course, download an application or input your email to get a lead magnet. Can you picture those times perfectly? I’m sure there was a button you had to click on to either download, signup, or buy […]
Open Ended Questions and Close Ended Questions In User Research (With Examples)
Reading Time: 9 minutesA complete user research approach involves both the quantitative and qualitative research process. Seasoned experimenters know that quantitative research without qualitative research leads to an incomplete conversion user research that leaves many questions than answers. The questions you’re seeking to answer are not how my web visitors interact on my website/app (quantitative research already covers […]
