6 Post-Purchase Strategies that Improve Customer Experience (with Examples)
Reading Time: 10 minutes The post-purchase experience in the eCommerce space is totally disjointed. This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. Not even a follow up is done to see what […]
Customer Retention: 5 Powerful Strategies That Guarantee Growth
Reading Time: 12 minutes What’s a good customer retention rate in the eCommerce space? In an ideal world, it’s 100%. But ours is not an ideal world, so a 100% retention rate is difficult to achieve. We live in a world where businesses often lose touch with existing customers in pursuit of new ones. How sad!
11 E-Commerce Discount Pricing Strategies That Will Increase Conversion Rate of Your e-Commerce Website
Reading Time: 12 minutes Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times. But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value. So what is the difference between a discount pricing done […]
The Reason CRO is FLAWed
Reading Time: 10 minutes Image Source: Wikipedia Humans are flawed creatures. We conform to a number of biases outlined by the world’s greatest psychologist. Wikipedia has listed 180 biases that impact our everyday decisions. This in turn makes our jobs as marketers and optimizers quite tricky. According to social scientists Amos Tversky and Daniel Kahneman, you can’t quite overcome […]
Creating A Growth Plan For Your Saas Startup
Reading Time: 19 minutes There are millions of aspiring entrepreneurs with actually really good ideas. But ideas are a dime a dozen. From those ideas, only a few convert their concept into a company. And that’s just the beginning of a long struggle. As per data collected by Smallbiztrends startup failure rate is quite astonishing. Only 4% of small […]
24 SaaS Metrics And KPIs Every Company Should Care About
Reading Time: 20 minutes Measuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next. But monitoring performance and growth […]
Conversion Optimization vs. Customer Retention Optimization : The Ultimate Goal
Reading Time: 12 minutes If you are a marketer, optimizing for conversions is probably etched in bold in your job description. After all, getting users to complete the desired action on your website – be it clicking on a PPC ad, filling up a form, subscribing to the blog, or making a purchase – is the primary objective. The […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 9 minutes In today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
How we grew our email list by 15,712 subscribers (184%) in 12 months
Reading Time: 12 minutes While there are many different channels you can use to communicate with your potential customers, email remains one of the most compelling. Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter. In this post, I will explain the steps we took in 2015 to grow our email list […]
