Using Jobs To Be Done Framework to Write Welcome Emails
Reading Time: 11 minutesHow many of you treat emails as your products? I’m guessing, a few… Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. Your new subscribers have to see value in the first email you send them from the word go. That’s how you get them hooked. Considering that […]
The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks
Reading Time: 8 minutesOne of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process. An understanding of the principles of human behavior, aspirations, and motivations are instrumental in making users perform the actions they are expected to. When we talk about simplicity for novel […]
How To Calculate Conversion Rate For Your Website
Reading Time: 9 minutesConversion rate is a relative metric that varies significantly across different industries and even within the same industry. While there is no one-size-fits-all benchmark for a “good” conversion rate, it is generally considered to be the rate that aligns with a website’s specific goals and objectives. As seen in the image below, Unbounce analyzed over […]
13 tips that helped us improve a landing page conversions by 25%
Reading Time: 6 minutesOur client creates dance videos that people can pay one time for unlimited access. Customers typically “gifted” this product to their significant other during holidays, birthdays, or other special occasions. Our client had a predicament during the February Valentine’s frenzy. The majority of the site traffic was coming through Facebook at a decent clickthrough. However, […]
The State Of Video Marketing Trends (2025)
Reading Time: 6 minutesYou’re scrolling through your social media feed. Within seconds, you come across a funny cat video, a quick tutorial on cooking a one-pan pasta, and an inspiring story about a local entrepreneur. In the time it takes to scroll, you’ve consumed more video content than you likely would in an entire TV show episode. Welcome […]
The State of Social Media Customer Support – Statistics and Trends [Infographic]
Reading Time: 2 minutesWith more and more businesses now using social media to connect with their customers, social media websites have become the most preferred platform for providing customer support. Social media websites now play an important role in developing the overall customer support strategy as more than 80% of consumers are now using social media to engage […]
Post-Holiday Marketing Strategies that increase conversions
Reading Time: 10 minutesLet’s start with one simple fact: you need a post-holiday marketing strategy. Why? Remember that common saying? Failing to plan is planning to fail. Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size. This is actually one of the unwritten laws governing the world of eCommerce.
Infinite Scrolling on eCommerce: Is it for every website?
Reading Time: 9 minutesThis was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website: “Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.” But after running the A/B test, the results surprised the […]
How to Run Promotions Without Deep Discounts
Reading Time: 9 minutesCustomers’ love for a bargain is indisputable. If I wasn’t one of them, I would’ve thought that maybe they are conditioned to only make a purchase when they think they are getting a great deal. But being both a customer and a marketer has helped me understand both spheres. I understand why customers like promotions, […]
This is how people make decisions (with real life examples)
Reading Time: 7 minutesThere is no such thing as an impulse purchase. Just because something is “inexpensive” doesn’t mean it’s an impulse decision. Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. They’ve gone through a purchase journey – may be faster than others, but they have. This customer thought that his […]
