10 Ways to Increase Conversions In Your D2C eCommerce Store
Reading Time: 15 minutesThe year is 2020. The world is crippled by a pandemic outbreak. Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before. Online shopping is only growing. This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of […]
How D2C eCommerce Brands Can Engage With Customers
Reading Time: 8 minutesWhile the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online. ECommerce brands have been experiencing significant gains in the past few months. Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a […]
6 Top eCommerce KPIs You Should Monitor For Better Conversions.
Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Although eCommerce websites come in different shapes and sizes, there are very […]
6 Post-Purchase Strategies that Improve Customer Experience (with Examples)
Reading Time: 10 minutesThe post-purchase experience in the eCommerce space is totally disjointed. This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. Not even a follow up is done to see what […]
Revenue Marketing: Strategies you can use to close small and large deals
Reading Time: 2 minutesAt the beginning of every year or quarter, we set targets and goals for Invesp’s revenue. Almost every company has revenue goals and revenue plans – but that doesn’t guarantee success. Setting revenue targets is something that anyone can do. It’s that easy. The hardest part of revenue marketing is breathing life into that revenue […]
Customer Retention: 5 Powerful Strategies That Guarantee Growth
Reading Time: 12 minutesWhat’s a good customer retention rate in the eCommerce space? In an ideal world, it’s 100%. But ours is not an ideal world, so a 100% retention rate is difficult to achieve. We live in a world where businesses often lose touch with existing customers in pursuit of new ones. How sad!
Cart Abandonment Emails: Using Psychological Principles To Influence Customers’ Decisions
Reading Time: 11 minutesHow much do you hate seeing abandoned carts? I don’t like them either. But they are inevitable…just like bounce rates. When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found? Out of 100 people who add items to a cart, only 35 make a purchase. The rest abandon […]
The Mighty Product Page: Rethinking Product Descriptions
Reading Time: 2 minutesWhen was the last time you fundamentally worked on the copy of your best selling product page? For an eCommerce site, the product page is the most important page, and the product description is the most important element within it. This is where we convince and convert a new buyer. For as long as I’ve […]
Designing A Content Engine: How To Create & Distribute To Drive Results
Reading Time: 3 minutesDo you know that if you were able to stack all of the content that is being created every single week, you will actually be able to circle the earth 222 times? Yes, the digital marketing space is jam-packed with content. Relying on SEO for traffic might just be one way of shooting yourself in […]
8 Ideas on How to Increase Conversions on 404 Error Pages
Reading Time: 11 minutesYou click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist. We all have been there before…and it can be so annoying sometimes. As someone who takes a stroll on the web every day, I run out […]
