US Online Grocery Shopping – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery […]
A Guide To Usability Testing Procedure And Creating Tasks For Successful Usability Testing
Reading Time: 17 minutesWhen it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing. However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, “qualitative research is only as […]
Open-ended Questions Vs. Closed-ended Questions In User Research
Reading Time: 14 minutesSo you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants. “That sounds like a piece of cake,” some may presume. Writing effective usability questions seems deceptively easy, but […]
The Importance of Customer Experience Management – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that 99% of Customer Experience and Success leaders believe Customer Experience Management has a positive impact on their business. Customer experience is estimated to overtake price and product as the key brand differentiator by 2020 whereas 86% of consumers are willing to pay more for a great customer experience and 89% of […]
Writing effective qualitative research notes
Reading Time: 9 minutesWith all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own […]
Using session replay videos to identify conversion problems on a website
Reading Time: 14 minutesGone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website. Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and […]
What is the impact of a page on the website conversion rate?
Reading Time: 6 minutesOne of the questions you should deal with in conversion rate optimization is the impact a particular page (the homepage for example) or class of pages (product or category pages) on the overall website conversion rate. The answer to that question determines the impact of optimizing that page on your bottom line.
Stop Confusing Usability Optimization With Conversion Optimization
Reading Time: 7 minutesMost of the conversion rate optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.
Beware of mind games
Reading Time: 6 minutesComing from a development background, I made sure that we hire some of the best developers to work on FigPii – the platform has been the internal tool we use to conduct our CRO projects. But I had an issue with one of our senior developers. As he starts working on a new feature, he […]
My thoughts on Basecamp new head of marketing position
Reading Time: 7 minutesI have been a fan of the work from Basecamp for a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp. Ayat mentioned that Jason posted recently about a new position at Basecamp – a head of marketing. So, before […]
