Staying on Brand with Discounts and Promotions
Reading Time: 15 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. After many years of working as a CRO professional and with many […]
Murkier Waters Ahead: Evaluating Marketing Priorities for Growth
Reading Time: < 1 minuteHow do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions? These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis. If you think about it, the […]
The Use of Machine Learning and Artificial Intelligence in Conversion Rate Optimization
Reading Time: 14 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. In his famous book Machine Learning, Tom Mitchell defined ML as “the […]
What Is More Important: Increasing Website Traffic or Converting Its Existing Traffic?
Reading Time: 5 minutesSo, you are looking for ways to improve your online revenue? But you have a limited budget, resources, and your website isn’t generating enough revenue. If your online conversions are low, conventional wisdom tells you to bring more people to your site, right? The more visitors your website has, the greater the revenue it generates! […]
How To Connect With Users Emotionally
Reading Time: 18 minutesLet’s start with some customer loyalty stats 65% of business comes from existing customers Repeat customers spend 33% more. The cost of getting new customers is five times higher than retaining old ones. It’s a great thing to have your customers come back for more. Unfortunately, gaining their loyalty isn’t easy. Nowadays, choices are overflowing, […]
Google Analytics 101: A Simple Guide For Beginners
Reading Time: 13 minutesSo it’s been a year since I started playing around with Google Analytics. I vividly remember my very first day – I had no clue what the tool was all about, and I didn’t really know the importance of data in the world of marketing. What I thought was Digital Marketing, wasn’t really DM, but […]
Augmented Reality in E-commerce – Statistics and Trends
Reading Time: 2 minutesAugmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of […]
The illusion of Completeness: How to break this fatal UX design mistake
Reading Time: 11 minutesWhy are users not scrolling on this site? This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the “above the fold” content. If it were 1996 – in the early years of the dotcom industry – […]
Jobs To Be Done Framework in Conversion Optimization Projects
Reading Time: 11 minutesThe primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe. But, having a well-functioning or […]
Road Map to Effective Online Personalization: A Complete Guide To Create Online Personalized Experience
Reading Time: 16 minutesMarketers have shifted their focus from the “one-size-fits-all” approach to being more personal. Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the […]
