Writing effective qualitative research notes
Reading Time: 9 minutesWith all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own […]
Using session replay videos to identify conversion problems on a website
Reading Time: 14 minutesGone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website. Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and […]
What is the impact of a page on the website conversion rate?
Reading Time: 6 minutesOne of the questions you should deal with in conversion rate optimization is the impact a particular page (the homepage for example) or class of pages (product or category pages) on the overall website conversion rate. The answer to that question determines the impact of optimizing that page on your bottom line.
Stop Confusing Usability Optimization With Conversion Optimization
Reading Time: 7 minutesMost of the conversion rate optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.
Beware of mind games
Reading Time: 6 minutesComing from a development background, I made sure that we hire some of the best developers to work on FigPii – the platform has been the internal tool we use to conduct our CRO projects. But I had an issue with one of our senior developers. As he starts working on a new feature, he […]
My thoughts on Basecamp new head of marketing position
Reading Time: 7 minutesI have been a fan of the work from Basecamp for a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp. Ayat mentioned that Jason posted recently about a new position at Basecamp – a head of marketing. So, before […]
The Importance of Sale Follow-Ups – Statistics
Reading Time: 5 minutesClosing a deal isn’t always about your sales process and services. Sometimes, it hinges on a crucial element: effective follow-up. However, despite its proven impact, many sales professionals hesitate to follow up after their initial message, potentially leaving substantial deals on the table. And we have statistics to back up the importance of embracing sales […]
Buy Online Pick Up In Store – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that nearly 67% of shoppers in the US have used Buy Online Pick Up In Store (BOPIS) in the past six months and 10% of all sales will be fulfilled by Click and Collect by 2025? Check out our infographic “Buy Online Pick Up In Store” to know more about the evolution […]
The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue? Check out our infographic on “The importance of cross-selling and E-commerce product recommendations” for the latest e-commerce product recommendations statistics and trends.
Millennial Online Shopping Habits – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic “Millennial Online Shopping Habits” for latest millennial online spending habits and trends.
