How To Build Thought Leadership From Scratch For Your Business
Reading Time: 9 minutes The internet is a vast, ever-changing landscape, and standing out amongst the literal millions of websites and content-building machines is no easy feat. In fact, the only way to have a shot at getting in front of the right audience is by optimizing every single one of your digital footprints for SEO. Search Engine Optimization or […]
Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)
Reading Time: 9 minutes Social commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform. In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience. If the very platforms that […]
The Importance of Customer Lifetime Value In eCommerce
Reading Time: 10 minutes What’s the Customer Lifetime Value (CLV) of your eCommerce business? Or let me rephrase, do you know what your customers are worth to your business? I’m sure that many eCommerce marketers can’t answer this question. Not only because CLV is a neglected or often overlooked metric, but also because it can be very difficult to […]
Measuring Customer Service Effectiveness: eCommerce Customer Service and Support Metrics that matter
Reading Time: 12 minutes One of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands. Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience. If you ask any digital marketer, they will tell you […]
How To Connect With Users Emotionally
Reading Time: 18 minutes Let’s start with some customer loyalty stats 65% of business comes from existing customers Repeat customers spend 33% more. The cost of getting new customers is five times higher than retaining old ones. It’s a great thing to have your customers come back for more. Unfortunately, gaining their loyalty isn’t easy. Nowadays, choices are overflowing, […]
Road Map to Effective Online Personalization: A Complete Guide To Create Online Personalized Experience
Reading Time: 16 minutes Marketers have shifted their focus from the “one-size-fits-all” approach to being more personal. Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the […]
The Reason CRO is FLAWed
Reading Time: 10 minutes Image Source: Wikipedia Humans are flawed creatures. We conform to a number of biases outlined by the world’s greatest psychologist. Wikipedia has listed 180 biases that impact our everyday decisions. This in turn makes our jobs as marketers and optimizers quite tricky. According to social scientists Amos Tversky and Daniel Kahneman, you can’t quite overcome […]
24 SaaS Metrics And KPIs Every Company Should Care About
Reading Time: 20 minutes Measuring and managing performance will always help you sort your resources efficiently, accelerate effort in areas where you are lacking, and invest more in areas where you are growing. Once you have a clear sight of where you stand, you get a better picture of where you need to get next. But monitoring performance and growth […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 9 minutes In today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
5 Questions You Need to Ask to Design Conversion-Oriented Landing Pages
Reading Time: 6 minutes If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers. Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost. Instead, if you send your visitors to a targeted landing page, you can […]
