12 Entrepreneurship Lessons Every Entrepreneur Must Know
Reading Time: 9 minutesWe did it. We have officially made it to the 12-year mark in our business. Yeah sure 12 years isn’t one of those milestones people talk about – it’s usually 10 or 15 years. But since we never did a 10-year anniversary post, we are doing it now. 12 years means a lot of challenges. […]
$60 billion dollar company pivoted value proposition for a 14.72% increase in conversions
Reading Time: 5 minutesKhalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as […]
A Complete Guide On How to Do Outreach Correctly
Reading Time: 11 minutesEditor note: this is a guest post by Sergey Aliokhin @ Ahrefs When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason. You worked hard to offer something valuable on the market. You expect to spread your service […]
Demand Generation: When to Hide Content Behind Forms and When to Give Content Away
Reading Time: 9 minutesContent marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it. On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should […]
7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
Reading Time: 9 minutesIn today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity. Every decision your customer makes consists of several conscious and subconscious emotional triggers. As neurologist Antonio Damasio argues in his book “Descartes Error” “Emotion is a necessary ingredient to almost all decisions”
Prospect Theory: How Users Make Decisions
Reading Time: 10 minutesIn 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk” The theory states: “People make decisions based on the potential value of losses and gains rather than the final outcome.”
Remote Usability Testing – How To Do Usability Testing on a Budget
Reading Time: 13 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Remote usability testing is when the test participant and the conversion optimization […]
The Importance Of Lead Nurturing – Statistics and Trends
Reading Time: 2 minutesDid you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest […]
The 7 Step Roadmap For Effective Usability Testing
Reading Time: 12 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction. Conducting a usability test or user testing is by no means cut […]
Behavioral Momentum: Are Visitors in Love with Your Old Site Design?
Reading Time: 13 minutesThe question of website redesign vs. conducting conversion optimization is familiar to companies with a strong online presence. In some instances, a gradual conversion optimization effort is the way to go. Sometimes, a redesign is inevitable. However, there is a dilemma here. Although getting new customers to convert remains to be a challenge, once they […]
