Customer Journey Mapping: How To Create Complete Customer Journey Maps
Reading Time: 16 minutesCertainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]
Personas Strategy: How To Create Effective Buyer Personas That Work
Reading Time: 21 minutesThe French proverb ‘le client est roi’ sums up the key to success for all marketing initiatives. “The customer is king,” marketers know it all too well. They are fully aware that their success and failure depends on how much their customers are satisfied. As a matter of fact, most companies are aware of the […]
Usability Metrics: A Guide To Measuring The User Experience
Reading Time: 7 minutesAt Invesp, while hiring for a senior UX/UI position, we screened 20 resumes, conducted 10 phone interviews, and held one face-to-face interview. Despite impressive design claims, the candidate struggled with usability guidelines and when we asked—how do you measure the usability of a product you created? Complete silence. The basics of CRO lie in measuring […]
How To Segment Personas For More Effective Email Marketing
Reading Time: 5 minutesEditor note: This is a guest post by McKenzie Gregory who is a content writer on the marketing team at Emma. Consider these two scenarios: Scenario #1: You’re grabbing a cup of coffee on the way to work. You order what you want, pay for it, get your coffee, and go on your way. Scenario #2: […]
Selective Attention Psychology – How to Use the Power of Selective Attention Theory for Higher Conversion Rates
Reading Time: 10 minutesIt’s true. Visitors who complete purchases, subscribe to plans, or hire your services, do so because they are laser focused on accomplishing a task to fulfill life and business goals. This sharp focus makes visitors see and engage with only limited sections of your page, depending on their goals at each visit. Related to unintentional […]
5 Usability Design Tips For A Better User Experience Design
Reading Time: 11 minutesWhen designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns. First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications. The second concern is, meeting the user’s […]
Fresh Start Effect – How to Use Fresh Start Psychology for Better Conversion Marketing
Reading Time: 9 minutesEveryone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a […]
CRO Vs SEO – Does CRO negatively impact SEO: Rivalry or friendship?
Reading Time: 15 minutesIt all started with a simple tweet — Elon Musk announced he had acquired x.com. Danny Sullivan chimed in with a playful remark about what ranks for “x” these days. Things took a turn when Chris Portscheller jumped in, dismissing SEO’s role in rankings altogether. This sparked a familiar debate: Do SEO and CRO go […]
How Long Should You Run an A/B Test for and How to Calculate Duration of A/B Test
Reading Time: 9 minutesAs interest grows in conversion optimization and A/B testing, marketers are always searching for a new design that will generate significant uplifts in conversion rates. Because the majority of AB tests fail to produce any meaningful results, many marketers are too eager to declare a winner for a split test. So, even in the few […]
What Is An AA Test And Why You Should Run AA Tests
Reading Time: 10 minutesDid you know 80% to 90% of A/B tests do not produce any statistically significant result? Only 1 out of 8 A/B tests show a significant difference. Done incorrectly, some marketers have begun to question the value of A/B testing—their A/B test reports an uplift of 20%. Yet, the increase reported by the AB testing […]
