SaaS Customer Acquisition – Statistics and Trends
Reading Time: 2 minutesGrowth rates for the Software as a Service business model are inspiring high. You can just check the astounding Dropbox 3900% growth over 15 months, reaching over $1 billion in annual revenue run rate in 2017. Or Slack’s 63% paid seat growth in 5.5 months. Or Zendesk’s dollar-based net expansion rate of 115% during the […]
Using Dynamic Product Recommendations in Order to Increase Sales
Reading Time: 13 minutesWhat Are Product Recommendations Product recommendations engine is a vital feature in e-commerce. There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence). This comprehensive piece will give you […]
Heuristic Evaluation: Your Complete Guide To Heuristic Evaluation for Conversion Optimization
Reading Time: 14 minutesWhat Is Heuristic Evaluation? The word heuristic refers to a rule of thumb adopted based on experience or common knowledge. Ultimately, a heuristic evaluation is based on rules representing the best practices a website should include. As a usability method, heuristic evaluation detects usability problems within a website and helps create educated changes to site […]
The Beginner-Friendly Guide to Designing Conversion-Oriented Landing Pages
Reading Time: 21 minutesFor the love of landing pages, let’s turn them into high-converting machines for our websites. Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer. A website can increase leads […]
Usability Problems – 7 Methods to Uncover Usability Issues on Your Website
Reading Time: 18 minutesThere is no such a thing as a perfect website. No designer, developer, or marketer can alone spot the entire range of problems on a website. Why? One direct reason is that only real users can identify some of these problems. The market nowadays is a fierce battlefield, as everyone is striving to provide the […]
The Wins and Pitfalls of Buy Online Pick up in Store (BOPIS)
Reading Time: 6 minutesTechnology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors. Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints. Online retailers […]
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutesDisclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
A/B Testing Statistics Made Simple
Reading Time: 11 minutesA/B testing statistics can often seem overwhelming, but they are essential for making informed decisions. “Why do I need to learn about statistics to run an A/B test?” you may wonder, especially since the testing engine provides data to judge the statistical significance of the test, right? In fact, there are plenty of reasons to […]
How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]
Reading Time: 8 minutesIncentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert. We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain. Incentives […]
30 A/B Tests to Boost Your SaaS Conversion Rates
Reading Time: 17 minutesHow to increase SAAS converstion rate and what to test next in your SaaS website? Great question. Increasing the conversion rates of a SaaS (software as a service) website is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique […]
