9 Conversion Framework Insights From Top E-commerce Websites
Reading Time: 7 minutesIf you spend enough time optimizing websites for conversions, you will discover that there is no magic solution for the design of any web page to increase conversion rates. Your design process should start with making assumptions about how visitors will interact with the website in order to determine which design that works best for […]
Webinar Recording: Getting 2x more conversions from product pages
Reading Time: < 1 minuteYears of research and testing have helped us produce general CRO maps which we follow when we consider optimizing a certain page. A product page will likely be impacted by certain Conversion Framework elements above others, and the same applies to the homepage, category pages, checkout, etc. And at the same time, a single element […]
Conversion Optimization Through Storytelling – Without Really Trying
Reading Time: 5 minutesNo website is optimized that doesn’t relate to its customers. Even the most secret space program intranet site, used only by the highest-functioning rocket scientists, must relate to that audience if it is to achieve its goal. Relating to Your Customers So conversion optimization comes from making your website or landing page more relative to your […]
Improving Website Navigation: How re-designing website navigation increased conversions by 50%:
Reading Time: < 1 minuteMany companies don’t realize the importance of continuously evaluating the website from the visitor’s perspective. The catch is that it’s never “one type of visitor.” Considering where and how customers will pick up “scent” (the trail for conversion) varies from one market segment, buying stage, and persona to the next. Last week, Khalid and I […]
Customer Acquisition Vs Retention Costs: Statistics & Trends You Should Know
Reading Time: 7 minutesEver wondered why your marketing budget keeps growing, but your profits aren’t catching up? The issue might be that you’re focusing more on acquiring new customers than keeping the ones you already have. Here’s the thing—acquiring new customers is necessary for growth, but keeping your existing ones is much cheaper and more effective in the […]
22 Ways to Promote Your Conversion Optimization Services
Reading Time: 7 minutesIn every conference I speak at, I am usually approached by different individuals who started to offer conversion optimization services but are struggling to get new clients. They are finding difficult to land new business and to sign up new clients. The following are some steps I recommend reading carefully and implementing to help anyone […]
[Webinar Recording] 7 Steps to Get Your Online Business Ready
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The State Of Online Video Advertising – Statistics And Trends
Reading Time: 2 minutesVideo-based content is easier to grasp, and provides entertainment apart from product education. No wonder more and more businesses are leveraging video-based advertisements on channels such as YouTube. 74% of all internet traffic in 2017 will be video-based? 52% of marketing professionals worldwide name video as the type of content with the best ROI. Check […]
How To Design High Converting Landing Pages
Reading Time: 4 minutesThe thought of working backwards is counter-intuitive to most humans. From birth, everything we learn and every example we are given about how to get from point A to point B, whether it be on an actual journey, or eating dinner, or building a house; tells us to start at the beginning, follow the right […]
Improving Website Navigation Increased conversion rate by 18.5%
Reading Time: 3 minutesThe following case study was conducted to increase a website conversion rate through improving site navigation and helping customers locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience. The Company PrintGlobe […]
