How to Develop a Unique Selling Proposition
Reading Time: 4 minutesThe character of Don Draper, the dapper protagonist of the multi-Emmy Award winning program Mad Men, is a composite drawn in part from a number of real-life advertising people. Draper’s professional accomplishments are said to be based on those of Rosser Reeves. Among other notable contributions to the profession, Reeves helped develop the idea that […]
The Rut That Ruins Your Conversion Rates
Reading Time: 4 minutesHow can your conversion optimization project be in a rut? You have an ongoing AB testing program, you stay on top of your analytics’ conversion goals, bounce rates, traffic sources, etc., and you know which are your best performing digital marketing channels. You’re set. And there’s the rut. You’re never set. Everyone knows how fickle […]
Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox
Reading Time: 5 minutesCritical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, […]
Ad Retargeting in Numbers – Statistics and Trends
Reading Time: 2 minutesThe current stats indicate that 3 out of 4 consumers now notice Ad retargeting. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends,” we will be illustrating how […]
The Landing Page Makeover Guide – 7 Tips for Higher Conversions
Reading Time: 5 minutesDoes anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)? It doesn’t seem so, judging by the majority of landing pages we come across. Whether you’re trying to generate leads or make a sale, your landing page is […]
Landing Page Design Review – Best Practices & AB Test Suggestions
Reading Time: 6 minutesSo many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do. So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my […]
3 Important Elements Of An Effective Ad Copy And Benefits Of Good Ad Copy
Reading Time: 5 minutesIt’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours. How it’s written affects your ranking in paid search results and cost per clicks. Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly […]
Want to Design a High-Converting Landing Page? Work on Your Unconversion Rate
Reading Time: 5 minutesImagine you have done all the conversion rate optimization work and now you live in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert. It’s a dreamland scenario for conversion optimizers, but […]
Online Consumer Shopping Habits and Behavior
Reading Time: 2 minutesEditor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with […]
3 Ways Companies Use Social Media to Increase Conversion Rates
Reading Time: 5 minutesHow’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short. If your social marketing has been a let down, consider these three points: Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, […]
