Keep Your Mcommerce Website Optimization in Perspective
Reading Time: 5 minutesIf in the past year there’s been an ecommerce topic hotter than the disruption caused by mcommerce, well, let us know in the comments below. Other issues may have enjoyed their 15 minutes, but mobile commerce has been somewhere on the podium for the past few years. E-retail specialists, conversion rate optimizers and web site […]
Case Study: Removing Video increased conversion rate by 88.46%
Reading Time: 5 minutesA golden rule to conversion optimization is crucial to understand before you begin any optimization effort: What works for one site may not work for yours (even if they’re in the same vertical). This is key for many reasons because once you understand this rule, reckless copying off competitor sites will stop, and many blogs […]
3 Landing Page Optimization Best Practices That Might Not be Best for You
Reading Time: 5 minutesFor the purposes of this post, we need to get one basic thing straight: what is a landing page? The literal definition is: a ‘page’ that a web visitor ‘lands’ on when clicking on a link to that page or when arriving at a site after entering a URL in a browser. So a landing […]
Multiple Call to Actions Increased Conversions by 20%
Reading Time: 3 minutesEditor note: If you are looking to get more information on the design of call to action buttons, we highly recommend reading our complete guide to effective CTA buttons. Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can […]
The Importance of Personalized Ecommerce & 4 Examples of How It’s Done
Reading Time: 5 minutesEditor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. While it’s always been a focus of […]
Boost Your Ecommerce Conversion Rates with Social Proof
Reading Time: 5 minutesIf you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what. Which booths caught your attention? Chances are you […]
5 Conversion Rate Boosting Tips for Your Sign-Up Forms
Reading Time: 5 minutes Considering it’s just a few short clicks from beginning to end, your conversion rate optimization work has lots of tricky turns, bumps and exit points. Keeping prospects on track is key and you can’t let up on your efforts to do so until the final CTA completes the conversion. Whether you want to increase your […]
4 Best Practices for Mobile Landing Page Design
Reading Time: 5 minutesIt’s simply no longer an option to ignore or underestimate the impact of mobile shopping on ecommerce. Sales results from the 2013 holiday season underline why. According to Custora’s Ecommerce Pulse, as reported on marketingland.com, mobile e-commerce grew 50% during the 2013 holiday season versus 2012. Almost 30% of holiday ecommerce orders were made on […]
How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]
Reading Time: 2 minutes4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – […]
6 Fixes for Your Ecommerce Checkout to Improve Conversion Rates
Reading Time: 5 minutesIf anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been […]
