Identifying Logic and Emotion in Cross-selling and Up-selling
Reading Time: 3 minutesCross-selling and up-selling on a digital platform is something that has only recently been taken seriously by online business owners. Eight years ago, only about 24% considered up-selling. That’s a criminally tiny percentage, considering the profit potential that cross-selling and up-selling boasted even back then. Reading that particular percentage made me wonder if business owners […]
How to Understand Buyer Motivation Without Telepathy: Start with Keywords
Reading Time: 5 minutesIf only I could read my clients’ minds . . . Do you ever find yourself thinking this? What if it were true? Landing pages and ecommerce sites could be created in a snap. Your copy would feel personalized and genuine. Customers would feel like they know you personally because your site does such an […]
Use Unique Loyalty Programs to Drive Up Sales
Reading Time: 4 minutesMost business owners know what loyalty programs are. Too few actually implement them. Even less use programs that customers aren’t tired of seeing. I have a problem with that. At worst, a customer confronted with a loyalty program that they’ve seen too many times before can feel burdened. It’s almost like you’re requesting them to […]
Emotional Targeting- Smart Marketing or Virtual Sucker Punch?
Reading Time: 3 minutesA few days ago, an acquaintance gave me a link to a public service announcement that had been uploaded to YouTube. The theme of the video was sexual abuse/incest. The contents were shocking and repulsive. It included a father toasting to the union of his daughter and son-in-law while cracking jokes about her physical prowess. […]
A Case for Bundling After the Holidays
Reading Time: 3 minutesBy now, we’ve all wound down from the holiday season rush. That doesn’t mean that we can sit back and relax, though. This recession means that a rough road lies ahead for some business owners. For them, coming up with strategies to attract prospects is still at the top of their wish lists. I know […]
109 Useful Websites & Online Applications You Should Know About
Reading Time: 14 minutesSince it is the start of the new year, we compiled a list of useful websites that we have been using over the last year. Our goal was to come up with a list of sites that are not well known but we feel should get more attention. The list is includes web applications, project […]
Six Tips to Optimize Your Website’s Internal Search Function
Reading Time: 4 minutesSome of you might think that great navigation is all you need to convert prospects into customers and keep them satisfied with your website’s usability. Some of you are wrong. You need internal search. Yes, need. That’s not it, though. Internal searches have to be modified to reflect your business, its website’s content and your […]
Create 404 Pages That Are Great For Sales
Reading Time: 4 minutesUp until now, you’ve probably thought that a generic 404 page has done you well. After all, you see them everywhere, right? What harm could they do? Here’s a surprise: a lot. Generic 404 page can mean a big loss in profits. How? Because generic 404 pages are wastes of the opportunity to market your […]
Seven Ways to Improve Your Welcome Emails
Reading Time: 4 minutesYesterday, I gave you a few reasons why welcome emails shouldn’t be dismissed. Today, I’d like to provide some practical tips for those who already utilize welcome emails. That’s straightforward enough, right? Well, not really. Some of these tips may require you to look at welcome emails in an entirely different light. It might even […]
Secure Your Business’s Website to Make Conversions a Lock
Reading Time: 6 minutesIn 1999, The American Institute of Certified Public Accountants released some research about security and ecommerce after customer information was compromised on certain popular websites. I can already hear you questioning its relevance in 2009. But before you dismiss it, you should know one thing: it’s just as applicable today as it was then. Some […]
