Seven Ways to Afford Free Shipping During the Holiday Season
Reading Time: 3 minutesThese are troubling economic times. That much can’t be denied. Consumers feel the pinch as they find that it costs more to buy things. But now businesses are hurting, too. It’s also expensive to sell things. Skyrocketing fuel costs have turned consumers to the Internet for their shopping needs. After all, it can be easier, […]
Measures Beyond Analytics: Getting A Well Rounded Picture of Your Sites Success
Reading Time: 3 minutesNote: this post is a guest post by Ms. Katie Gatto . Your feedback is really appreciated. When most people think about how they will measure the success of their blog they look to the numbers that are provided by their analytics. While these numbers can be a helpful in figuring out your blog’s traffic […]
Warning: Actions May Lead to a Severe Case of FUDs
Reading Time: 3 minutesBarack Obama has lead a very unique, successful online campaign that I believe has helped him achieve the popularity, excitement, and buzz this past year. However, last week, when I browsed to his website I found that his site may be falling into what we like to call: creating FUDs (fears, uncertainties, and doubts).
Ecommerce Websites Design: 8 Essential Elements of Successful Category Pages
Reading Time: 5 minutesOn most ecommerce websites category pages and their categorization schemes are driven by a business process giving very little attention to the heart of any transaction: the online visitor. Ultimately, a category page plays an important supporting role in funneling traffic to product pages. Amazon.com, for example, expects the visitor to navigate to the product […]
5 Proven Ways To Elevate Your Content
Reading Time: 5 minutesContent is King! The statement above has become the holy grail of blogging. No matter what we do content still is and will forever be the main catalyst to drive your blog to success. Without an eye catching, attention grabbing content it is hard to persuade readers to “hang” around your blog and compel them […]
Ecommerce Top Level Navigation – Lessons From the Top 10 E-Retailers
Reading Time: 5 minutesMost websites do not pay close attention to the design of their top navigation bar. Yet simple changes made on this location of the page can make huge differences in conversion optimization. Prior to going bankrupt, Tower reported that they were able to double their conversion rates by adding a new navigational feature to their […]
7 easy tips to rejuvenate your ecommerce site and instantly increase your conversion rate
Reading Time: 3 minutesRedesigning an existing ecommerce site is much harder than you may think. However, there are a couple of things that you can do to organize your ecommerce site that will immediately increase your conversion rate.
E-commerce implementations: 13 areas to evaluate your ecommerce options – part 2
Reading Time: 4 minutesIn my first post, I discussed the first seven areas you should evaluate your ecommerce options. The areas we covered in the first post are: Out of the box features Time-to-market Ease of migration from current systems to new platform Ease of integration with external and internal systems Scalability issues Ease of customization (branding, change […]
E-commerce Platform Selection: 13 Areas to Evaluate E-commerce Solutions – Part 1
Reading Time: 4 minutesCompanies have three main options to choose from when it comes to implementing an ecommerce site: Custom build the e-commerce website Choose an e-commerce packaged solution Go with a hosted ecommerce solution Each of those options has advantages and disadvantages. And while there are no correct an absolute answers in this area, there are some […]
14 Smart Questions to Ask Conversion Optimization Consultants
Reading Time: 5 minutesSo you know your site needs to be optimized and now just need to find someone to do it. The following questions are ones you need to ask to ensure that you maximize your investment: 1. What increase in conversion rates should I expect? Can a conversion optimization company guarantee a specific rate increase? I […]
