Shopping Cart Abandonment Rate Statistics [Infographic]
Reading Time: 6 minutesIf you run an e-commerce business, you must be aware of Shopping Cart Abandonment Statistics of your website. For those who have never heard of this term before, Shopping cart Abandonment rate is the percentage of shoppers who placed products in the Shopping Cart but did not complete the check-out process According to researchers, the […]
The 3 Pillars of Ecommerce Success
Reading Time: 2 minutesPillars work together to provide support and the success of your ecommerce depends on these three pillars: Pillar 1 – Web Properties – Until a few years ago, a good web site alone would have done nicely to conduct an ecommerce operation, but no more. The splintering of the web means some customers may never […]
Social Networking Statistics and Trends [Infographic]
Reading Time: 2 minutesCheck our Infographic “Social Networking Statistics and Trends” to understand how social networking grew in 2011. How much time social networking users spent on social media sites? Which countries have to most active social networking users? What were the most shared social media stories of 2011 and Lot more. Infographic by- Invesp To Publish this […]
10 Ways to Encourage Prospects to Take Action
Reading Time: 2 minutesWe write sales pages and landing pages with the aim of getting visitors to take action. How can we get more conversions with less hassle? Here are ten ways …
Why Your Sales Copy Gets Ignored and How to Fix It
Reading Time: 2 minutesA member of my Authority Blogger forum asked how to increase the perceived value of her ebooks, and why people did not want to buy. “people will never want to pay for it. This ebook I wrote does not feel like it is worth $39.90 to me or $19.90 or whatever. How could I make […]
Are You Late on Early Adopters?
Reading Time: 3 minutesEarly adoption is a lot of things. Addictive is one of them. Who’s addicted to early adoption, you ask? Both business owners and consumers. You see, the relationship between business owner and early adopter is symbiotic. You need them as much as they need you.
Personas: Can Ecommerce do without them?
Reading Time: 4 minutesNot a single day goes by without some question or comment from clients, potential clients, or subscribers to our RSS on the validity of personas for an ecommerce website. Of course, once we get our clients results, they are certainly on board. But convincing them of the personas role and effectiveness at the ecommerce front […]
Why Removing Email Support Removes Profit Potential
Reading Time: 4 minutesWarning: this is a rant post. I’m starting to wonder if there’s any other kind for me. Today’s topic of choice: the new trend of online businesses removing email support from their websites. You read right.
Five Tips to Keep Marketing Conversations Going
Reading Time: 3 minutesYesterday, I started a discussion about conversational marketing and its relation to conversions. Today, I want to give you a few tips on how to make the most out of your conversational marketing attempts. How do five tips sound? Good? Well, then read on….
Conversational Marketing: Your Conversion Starter
Reading Time: 4 minutesIf you believe that “markets are conversations”, as proposed in the book The Cluetrain Manifesto, and that their true nature relies on the free exchange of ideas, products and reviews, then you should believe that you’re having a one-sided conversation with prospects if you’re not actively engaging with them. This is bad if you’re at […]
