The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends [Infographic]
Reading Time: 2 minutes Did you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue? Check out our infographic on “The importance of cross-selling and E-commerce product recommendations” for the latest e-commerce product recommendations statistics and trends.
User Usability Testing Vs A/B Testing : Friends or Foes?
Reading Time: 18 minutes Difference Between A/B Testing and Usability Testing Usability testing and A/B testing aren’t poles apart as far as their purpose is concerned. The ultimate purpose of User testing and A/B testing is to improve the overall on-site experience for users and improve conversion rates Purpose Of A/B Testing The objective or core purpose of A/B […]
The Importance of Same Day Delivery – Statistics and Trends
Reading Time: 2 minutes More than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 49% of shoppers say that same-day delivery makes them more likely to shop online. Check out our infographic on the importance of Same Day delivery and latest same-day delivery statistics and trends.
Using Dynamic Product Recommendations in Order to Increase Sales
Reading Time: 13 minutes What Are Product Recommendations Product recommendations engine is a vital feature in e-commerce. There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence). This comprehensive piece will give you […]
The Wins and Pitfalls of Buy Online Pick up in Store (BOPIS)
Reading Time: 6 minutes Technology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors. Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints. Online retailers […]
What is Loss Aversion and 13 Loss Aversion Marketing Strategies to Increase Conversions
Reading Time: 20 minutes Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the entire blog, just scroll down, and you’ll see the introduction. Losses terrify us as human beings. The possibility of losing what’s closest […]
Polls 101: A Kickstart Guide to Knowing Your Customers and Increasing Conversions on Your Website
Reading Time: 21 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Analytics is the king, but it is not enough. With analytics, you […]
15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now
Reading Time: 12 minutes Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a […]
Case Study: How Incentives and Trust help a Billion-Dollar Company Increase Conversions by 6.89%
Reading Time: 7 minutes Trust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present. There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site. […]
How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel
Reading Time: 7 minutes The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel. From the moment a customer first comes in contact with your brand to the […]
