How to Apply Hicks Law in Web Design: Tips and Best Practices
Reading Time: 11 minutes Have you ever felt overwhelmed by the multitude of options when making a purchase? I certainly have, particularly during a recent search for the perfect jogger. The truth is the abundance of choices(data points) can actually hinder our decision-making process rather than help it. Behind the scenes, businesses often believe that offering various options and […]
Shopify Mobile Optimization: Tips and Techniques for Improving Mobile CRO
Reading Time: 11 minutes Mobile traffic is on the rise and will only continue growing. That means that you’re missing out on many potential customers if you don’t optimize your Shopify site for mobile users. Mobile optimization is crucial when it comes to the checkout process. After all, what good is a well-designed product page if a user can’t […]
Top Sales Funnel Software and Sales Funnel Builders for Marketers in 2023
Reading Time: 13 minutes It doesn’t matter whether you’re running an eCommerce or a B2B business — if you’re running a business, you’ll need a sales funnel. Building a sales funnel is an integral part of a marketing campaign and sales process. A sales funnel is a process of content educating someone until they are eventually encouraged to make […]
Ecommerce CRO Strategies for the Bottom of the Funnel
Reading Time: 9 minutes What do many ecommerce managers/eCommerce analytics specialists have in common? They’re frequently checking their Google Analytics dashboard or what other analytics services they use to find out if their checkout abandonment rate is going up or coming down. Suppose the checkout abandonment rate is going up; this indicates that there are specific bottom-of-the-funnel strategies they […]
The 11 Best Shopify Apps You Should Use in 2023 (With Examples)
Reading Time: 14 minutes The best Shopify stores have a conversion rate of 5.2%. That’s possible because they provide their site visitors with the best user experience possible, and they do that with the help of some Shopify apps. After working with several ecommerce businesses (big and small) for 16 years, we’ve narrowed down the best Shopify apps that […]
Post-purchase CRO: How to re-engage customers after they have purchased
Reading Time: 11 minutes Often times e-commerce companies reach out to Invesp when they want us to help them boost their conversion rates. Most of these companies would have invested in SEO, paid ads, or both channels, and they would be getting tons of traffic. But their conversion rate would probably be average or below industry standards. So, our […]
Black Friday 2022: 11 Tips To Prepare Your Shopify Store
Reading Time: 14 minutes The Black Friday shopping event is one of the most anticipated shopping holidays globally. Started in Philadephia in the 50s, Black Friday is now a recognized shopping event worldwide where thousands of stores offer massive deals and discounts to shoppers online and in brick-and-mortar stores. The previous Black Friday took place on November 25th, 2021; here are […]
A Guide On How To Properly Implement WordPress A/B Testing
Reading Time: 13 minutes There’s no denying that every business is on the quest to make more revenue. Be it a SaaS, E-commerce, Lead Generation, or any other model. This is not a bad thing, but to get more revenue, there are two things involved. You need to get more qualified traffic or make more money from your existing […]
The Ultimate Guide to Website Analysis (With Examples)
Reading Time: 11 minutes You most likely have a live website if you own an online business. And considering the massive competition and the sheer number of online businesses, it feels so much like owning a storefront in the bustling city of the internet. It’s safe to say having a website isn’t enough. Not even close. You have to […]
Free Delivery Marketing: The Impact Of Offering Free Shipping (updated 2023)
Reading Time: 11 minutes So let me take you on a little trip down memory lane. Think back to the last 3 months, and picture every order you placed online. Can you perfectly recall? How many of those orders did the word ‘free shipping’ influence your purchase decision? One? Two? Three? Or is it all the time? If you’re […]
