6 Reasons Why Visitors Are Leaving Your E-commerce Website
Reading Time: 11 minutes Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction. 1. Auto-playing carousels on your […]
9 Surprising CRO Case Studies (and What They Can Teach You About Testing)
Reading Time: 10 minutes For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website. Some case studies often bring up surprising results that challenge widely held […]
Holiday Marketing Strategies: 11 Tactics Every Small Business Should Leverage
Reading Time: 12 minutes We recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, there is always some sort of holiday marketing that needs to take place. Luckily, much of the […]
Increase Conversions with a Killer Value Proposition: a 90% Increase in Conversions
Reading Time: 7 minutes How many companies do you know that can offer the best deal? Lowest prices? Greatest customer service? We’ve all heard the talk and can likely know a countless number of companies that claim these values. And these values are truly great, but however, how do you effectively stand out from a crowd? How will your […]
9 Essential Tips for E-commerce Category Pages to Increase Conversion Rates
Reading Time: 6 minutes Every wonder how you determine the overall effect the optimization of one group of pages will have on the overall website? If I run a test on category pages and see a 30% uplift – it will not be reflected overall throughout the site; i.e. you won’t see 30% uplift in your overall conversion rate. […]
Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox
Reading Time: 5 minutes Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, […]
Multiple Call to Actions Increased Conversions by 20%
Reading Time: 3 minutes Editor note: If you are looking to get more information on the design of call to action buttons, we highly recommend reading our complete guide to effective CTA buttons. Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can […]
5 UX and Conversion Tips To Improve Product Pages Conversion Rate
Reading Time: 3 minutes It is very frustrating for businesses to see visitors arriving to the site and abandoning before conversion. Here are 5 tips to better engage customers at the product page level: Multiple product images The problem with using a single product image is that it does not show the all the important features of the product, […]
8 Effective Practices For E-commerce Checkout Page Optimization
Reading Time: 4 minutes According to e-commerce researchers, an average 65.23% of potential customers abandon their shopping cart. In this blog I have outlined some comprehensive steps that can help reduce cart abandonment. Add Description for Fields Labels Form field labels without an explanation could cause confusion regarding the information being asked of the customer. Most customers need extra […]
How to Create Effective E-commerce Product Pages [Infographic]
Reading Time: 2 minutes Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps. Infographic by- Invesp To Publish this Image on your Blog or Website . Copy this code <a href=”https://www.invespcro.com/product-pages.jpg”><img src=”https://www.invespcro.com/product-pages.jpg” alt=”How to […]
