How To Segment Personas For More Effective Email Marketing
Reading Time: 5 minutes Editor note: This is a guest post by McKenzie Gregory who is a content writer on the marketing team at Emma. Consider these two scenarios: Scenario #1: You’re grabbing a cup of coffee on the way to work. You order what you want, pay for it, get your coffee, and go on your way. Scenario #2: […]
What Is An AA Test And Why You Should Run AA Tests In Your Conversion Optimization Program
Reading Time: 11 minutes Did you know anywhere from 80% to 90% percent of A/B tests do not produce any significant results? In fact: Only 1 out of 8 A/B tests drive significant change. Done incorrectly, some marketers have begun to question the value of A/B testing… …their A/B test reports an uplift of 20% and yet, the increase […]
14 AB Testing Sample Size Issues and Mistakes That Can Ruin Your Test
Reading Time: 20 minutes You must cover all the bases to get reliable results from your A/B tests. A/B testing mimics scientific experiments, and similarly will not provide you a 100% certainty in 100% of tests that you run. Only few marketers are aware of the limitations of the method and know how to run it to get valid […]
Conversion Rate Optimization Process: 12-Steps for Consistent Increases in Conversion Rates
Reading Time: 19 minutes Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. If you have been doing CRO for some time, you know it […]
10 Most Common Trust Related Problems Affecting the Conversion Rate of Your Website
Reading Time: 15 minutes The meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets. Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful […]
8 Ways You Can Tweak Your Microcopy To Boost Your Conversion Rates
Reading Time: 6 minutes “No credit card required.” “Never shared, never spammed.” “Change your profile whenever” These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users. When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value. In this […]
7 Ways to Improve Conversions by Addressing Customer Fears and Anxieties
Reading Time: 6 minutes Remember the first time you visited an unknown brand’s website? Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand. A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and […]
7 Little Known Tips to Cut Down Your Bounce Rate
Reading Time: 10 minutes Bounce rate is the bane of every marketer. For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages). Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on […]
5 Questions You Need to Ask to Design Conversion-Oriented Landing Pages
Reading Time: 6 minutes If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers. Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost. Instead, if you send your visitors to a targeted landing page, you can […]
How to Split Test Without Harming Your Site’s SEO
Reading Time: 10 minutes Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t. Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right […]
