Improving Website Navigation Increased conversion rate by 18.5%
Reading Time: 3 minutes The following case study was conducted to increase a website conversion rate through improving site navigation and helping customers locate the products they are looking for. The test was designed to result for an increase in conversion, as well as of course, overall customer satisfaction with regard to navigation and site experience. The Company PrintGlobe […]
Ad Retargeting in Numbers – Statistics and Trends
Reading Time: 2 minutes The current stats indicate that 3 out of 4 consumers now notice Ad retargeting. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends,” we will be illustrating how […]
Online Consumer Shopping Habits and Behavior
Reading Time: 2 minutes Editor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with […]
Keep Your Mcommerce Website Optimization in Perspective
Reading Time: 5 minutes If in the past year there’s been an ecommerce topic hotter than the disruption caused by mcommerce, well, let us know in the comments below. Other issues may have enjoyed their 15 minutes, but mobile commerce has been somewhere on the podium for the past few years. E-retail specialists, conversion rate optimizers and web site […]
Case Study: Removing Video increased conversion rate by 88.46%
Reading Time: 5 minutes A golden rule to conversion optimization is crucial to understand before you begin any optimization effort: What works for one site may not work for yours (even if they’re in the same vertical). This is key for many reasons because once you understand this rule, reckless copying off competitor sites will stop, and many blogs […]
3 Landing Page Optimization Best Practices That Might Not be Best for You
Reading Time: 5 minutes For the purposes of this post, we need to get one basic thing straight: what is a landing page? The literal definition is: a ‘page’ that a web visitor ‘lands’ on when clicking on a link to that page or when arriving at a site after entering a URL in a browser. So a landing […]
Multiple Call to Actions Increased Conversions by 20%
Reading Time: 3 minutes Editor note: If you are looking to get more information on the design of call to action buttons, we highly recommend reading our complete guide to effective CTA buttons. Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can […]
Boost Your Ecommerce Conversion Rates with Social Proof
Reading Time: 5 minutes If you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what. Which booths caught your attention? Chances are you […]
4 Best Practices for Mobile Landing Page Design
Reading Time: 5 minutes It’s simply no longer an option to ignore or underestimate the impact of mobile shopping on ecommerce. Sales results from the 2013 holiday season underline why. According to Custora’s Ecommerce Pulse, as reported on marketingland.com, mobile e-commerce grew 50% during the 2013 holiday season versus 2012. Almost 30% of holiday ecommerce orders were made on […]
How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]
Reading Time: 2 minutes 4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – […]
