Multiple Call to Actions Increased Conversions by 20%
Reading Time: 3 minutesEditor note: If you are looking to get more information on the design of call to action buttons, we highly recommend reading our complete guide to effective CTA buttons. Website owners are often surprised by how giving visitors easy to locate options, and often repeating a “Call to Actions” multiple times on a page, can […]
Boost Your Ecommerce Conversion Rates with Social Proof
Reading Time: 5 minutesIf you have ever visited a tradeshow, you probably experienced a very clear example of the effect of social proof. Think back to the time you spent strolling the trade show floor, not with any particular booth destination in mind, but just looking to see what’s what. Which booths caught your attention? Chances are you […]
4 Best Practices for Mobile Landing Page Design
Reading Time: 5 minutesIt’s simply no longer an option to ignore or underestimate the impact of mobile shopping on ecommerce. Sales results from the 2013 holiday season underline why. According to Custora’s Ecommerce Pulse, as reported on marketingland.com, mobile e-commerce grew 50% during the 2013 holiday season versus 2012. Almost 30% of holiday ecommerce orders were made on […]
How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]
Reading Time: 2 minutes4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – […]
6 Fixes for Your Ecommerce Checkout to Improve Conversion Rates
Reading Time: 5 minutesIf anything, it’s a major flaw in accepted ecommerce strategy that we pay more attention to attracting customers than we do to the checkout process they follow. Never before has the need to study retail checkouts been so high than since the emergence of ecommerce. And, considering the pitiful conversion rate, never has it been […]
Latest Customer Experience Statistics and Insights (2024)
Reading Time: 6 minutesIn 2024, the latest customer experience statistics reveal crucial insights into how consumers interact with businesses, shaping their satisfaction and loyalty. As customer expectations continue to evolve, businesses must adapt to stay competitive and foster lasting relationships. E-commerce sites worldwide quickly realize that a great customer experience is where the money is at. Poor customer […]
Social Proof & 5 More Best Practices for Ecommerce Product Pages
Reading Time: 5 minutesHere’s how to improve you’re your ecommerce results: make your product pages the main focus of your business online. Your product pages are the final turning point on an online shopper’s journey from initial browsing to paying customer. If you think in terms of sales funnels, your product page is the pinnacle of the cone […]
10 Principles of Successful Landing Pages
Reading Time: 5 minutesLanding Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia) By definition, landing pages are any page a visitor […]
4 Quick Conversion Rate Boosts to Take the Sting Out of Holiday Price Competition
Reading Time: 2 minutesWhile many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual. Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts. So What Are […]
The Importance Of Mobile Website Optimization [Infographic]
Reading Time: 2 minutesHow important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is […]
