How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]
Reading Time: 8 minutesIncentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert. We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain. Incentives […]
The Importance of Optimizing Your Email for Mobile Devices
Reading Time: 2 minutesEmail marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent. You are diligently growing your company’s email list of subscribers, crafting and delivering hot, reader-centered tips on […]
Polls 101: A Kickstart Guide to Knowing Your Customers and Increasing Conversions on Your Website
Reading Time: 21 minutesDisclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction. Analytics is the king, but it is not enough. With analytics, you […]
100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization
Reading Time: 17 minutesIn the last couple of years, there has been an increase in online searches for the term conversion rate optimization. Many books have been written, articles published online, videos produced, and agencies formed. As experts and thought leaders in the industry, we’ve put together a list of conversion optimization resources (best books on conversion rate […]
A Step By Step Guide To Turn Your Homepage Into High Conversion Machine
Reading Time: 17 minutesStriving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result. As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should […]
15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now
Reading Time: 12 minutesHas it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a […]
Persona Mapping: How To Map Your Buyer Personas To Improve Conversions
Reading Time: 8 minutesA successful organization always knows what their customers want and how to best deliver it to them. Let it be your website’s UI, landing page design or even content, you can make it conversion friendly by giving them what they want simply by understanding your customers . That’s when buyer persona come into play. You […]
10 Most Common Trust Related Problems Affecting the Conversion Rate of Your Website
Reading Time: 15 minutesThe meaning of “best practices” has become blurred to me, in my over a decade tenure as a CRO expert.The term misleads us to believe we’ll successfully apply a one-size-fits-all solution across verticals and markets. Websites need different solutions and implementations.The promise of magical elements raising conversions only holds true after thorough research and careful […]
11 Deadly Landing Page Sins Every Marketer Needs To Avoid
Reading Time: 11 minutesLanding pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up […]
US Programmatic Ad Spending – Statistics and Trends [Infographic]
Reading Time: 2 minutesDid you know more than two-thirds of US digital display ad spending is programmatic and mobile programmatic ad revenues account for 43% of US mobile display-related ad revenue in 2018, up from only a 6% share in 2013. Nearly two-thirds (65%) of marketers surveyed are set to spend more money on programmatic advertising in 2016. […]
