Product recommendations engine is a vital feature in e-commerce.
There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence).
This comprehensive piece will give you a full understanding of the world of product recommendations.
You will discover how product recommendations are generated in a personalized and dynamic manner, the types of recommendations you could use, and the locations in which you could implement them.
You will also learn some tips for best practices and …Read More
Losses terrify us.
The possibility of losing what is close to our heart, or wallet, impacts our decision-making process.
Naturally, we avoid going through any losses, but our brains have mysterious ways of averting losses and falling into risky situations.
A bird in the hand is worth two in the bush, old wisdom has taught us. Although that is not always how we process our decisions, especially when cognitive biases come into the picture.
So, the central question is: can you help your customers in making decisions that will keep the bird/dollars in their hands, by minimizing their losses? The answer …Read More
What to test next in your SaaS website?
Great question. Increasing the conversion rates of a SaaS (software as a service) provider is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique insights and solutions to some of the problems you uncover with the data.
To help you out with inspiration for future testing, we compiled real-life examples and case studies of successful and surprising A/B tests on SaaS websites.
But, first, a fundamental rule of thumb for A/B testing your way to higher conversion …Read More
Reveal and fix your conversion problems with google analytics goals and funnels
Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing!
I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then either did not have analytics installed on their websites, and if they did, they did not have a team to analyze the data.
Fast forward to 2017, things have changed quite a bit.Read More
Email marketing campaigns are here to stay, as elusive white whales they might become at some point to all of us. We almost thought we were losing them over so many new social platforms, but emails are persistent.
You are diligently growing your company’s email list of subscribers, crafting and delivering hot, reader-centered tips on your newsletters, and segmenting your list for specific campaigns. The beautiful template you found has been filled with top-notch content, distributed through personalized strategies. Great! Now, are you making sure this template is mobile responsive?
Between tablets and phones, you can spot significant increase in …Read More
2016 was a bold year for Invesp. It was a year of amazing successes. But, also, of rough failures. I have always believed that you must be willing to embrace failure if you are looking to achieve big wins.
While embracing failure applies to many things in life, it is truer for anyone doing CRO.
In 2016, we ran a total of 512 A/B tests through our various projects helping top online brands increase their website conversion rates.
Most of our tests are medium to highly complex tests. Since we have been doing conversion optimization for over 11 years, we …Read More
Striving for balance between a clean innovative design and detailed useful data on products and services is a hard task, especially when you want to have a high-converting home page as a result.
As 86% of visitors want to see information about your company’s products and services, once they land on your homepage you should add as much operative information visitors need, but you should as well ease their way into getting acquainted with all the value your company can provide to them.
From your visitors’ perspective, four pressing doubts arise while landing on your homepage. Dive in to find …Read More
“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best.
The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue.
So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description?
The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page:
a manufacturer’s description; a …Read More
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