A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience
Reading Time: 8 minutes “The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue. So, can e-commerce stores nowadays […]
4 Time-Tested Principles of Psychology that Will Help You Increase Your Conversion Rates
Reading Time: 5 minutes Psychology is the “secret sauce” of conversion rate optimization. You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users. User psychology tells you what customers actually care about at a primal level. Master this and you […]
How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel
Reading Time: 7 minutes The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel. From the moment a customer first comes in contact with your brand to the […]
6 Underrated but Effective Conversion Optimization Techniques
Reading Time: 6 minutes Most conversion rate optimization techniques follow the same pattern: find an element, change an attribute (color, size, copy), and split test until you get positive results. While these CRO techniques work, they can also be difficult to pull-off. Plus, since most of your competitors are already using them, you have no real competitive advantage when […]
4 Types of Landing Pages Guaranteed to Convert (and How to Use Them)
Reading Time: 7 minutes The landing page is the heart of any conversion-focused marketing campaign. Yet, they are widely misused and poorly understood. Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite? In this post, I’ll share […]
5 Tips to Run A/B Tests The Right Way
Reading Time: 5 minutes When you implement changes into your marketing campaign how do you know these changes will be liked by your audience? More importantly, how do you know the changes will convert your customers better than what you had earlier? This is where A/B testing comes in place. Besides increasing your conversions, A/B testing helps you look […]
9 Surprising CRO Case Studies (and What They Can Teach You About Testing)
Reading Time: 10 minutes For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website. Some case studies often bring up surprising results that challenge widely held […]
23 Questions To Ask Before Hiring CRO Agency
Reading Time: 13 minutes Note – I spend about 40% of my time talking to companies thinking of hiring a CRO firm to help them improve conversion rates. Some companies ask the right questions. Some don’t. So, I have compiled a list of the questions you should think about and ask as you looking into working with a conversion […]
Effective website navigation (even if you’re not a usability expert)
Reading Time: 14 minutes Most online shoppers are goal oriented. Even when just browsing, they are trying to accomplish a goal. You must design every page on your website to help visitors succeed in their quest. If your webpage looks like it does not serve what the visitor is looking for, or, even worse, if it increases the fears, uncertainties […]
31 E-commerce Conversion Rate Optimization Ideas You Must Try
Reading Time: 23 minutes Like most eCommerce store owners, optimizing conversion rate of your e-commerce website is probably high on your list. The problem, however, is figuring out what exactly you need to optimize on your e-commerce website to improve its conversion rate. From copy and design to social media and checkout process, there are so many things you […]
