Holiday Marketing Strategies: 11 Tactics Every Small Business Should Leverage
Reading Time: 12 minutesWe recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, there is always some sort of holiday marketing that needs to take place. Luckily, much of the […]
Online Holiday Retail Sales – 6 Effective Ways to Boost Your E-commerce Sales This Holiday Season
Reading Time: 5 minutesIt doesn’t matter now. Whether or not you’re ready for Black Friday and the holiday sales season, it’s upon us. If you’ve been working all year to get ready for this year’s blitz, the overall retail sales predictions are mostly favorable. And even the negative stuff isn’t too bad. Inc.com quoted a Deloitte-authored sales forecast […]
How to Improve Conversions Rates on Product Pages By Not Thinking About Conversion Optimization
Reading Time: 5 minutesIf you’re looking for a better approach to conversion optimization on your product pages, stop thinking of it as “conversion optimization”. Instead think of it as: “persuading a human being that the combination of your brand and product offers her the best value”. Regardless of how you think of it, the point is to always keep […]
Online Consumer Shopping Habits and Behavior
Reading Time: 2 minutesEditor Note: If you are looking to increase your ecommerce store revenue, we highly recommend reading the article: 31 E-commerce Conversion Rate Optimization Ideas You Must Try. More than half (62%) of US consumers with Internet access now shop online at least once a month. More than 8 in 10 people (83%) are satisfied overall with […]
Keep Your Mcommerce Website Optimization in Perspective
Reading Time: 5 minutesIf in the past year there’s been an ecommerce topic hotter than the disruption caused by mcommerce, well, let us know in the comments below. Other issues may have enjoyed their 15 minutes, but mobile commerce has been somewhere on the podium for the past few years. E-retail specialists, conversion rate optimizers and web site […]
The Importance of Personalized Ecommerce & 4 Examples of How It’s Done
Reading Time: 5 minutesEditor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. While it’s always been a focus of […]
3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization
Reading Time: 2 minutesAs always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information. Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good […]
Online Shopping Personalization – Statistics and Trends
Reading Time: 2 minutesHow can you benefit by personalizing your customer’s online shopping experience? Just put yourself in your customer’s shoes – when you walk into a brick and mortar store, what impresses you the most? For one thing, it’s the way the store engages your interest and prioritizes your needs. That’s exactly what your online customer wants, […]
