Best Email Subject Lines With High Open Rates
Reading Time: 8 minutes As a marketer, you are always looking for ways to optimize your email marketing strategy, and crafting effective email subject lines is one of the most crucial aspects of achieving high open rates. Your subject line is the first thing your recipients will see and can make or break their decision to open your email. In this section, […]
Email Subject Lines – Statistics and Trends
Reading Time: < 1 minutes Did you know 47% of email recipients open email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line. Emails with no subject all together have an open rate of 8% more than those with a subject line, whereas e-mails with personalized subject lines are […]
How To Calculate Email Conversion Rate
Reading Time: 10 minutes Email marketing remains a cornerstone in today’s digital landscape. The reason is that it’s a powerful tool for businesses and organizations of all sizes to connect with their audience directly, deliver tailored messages, and drive action. However, the success of email campaigns isn’t solely about crafting compelling content and eye-catching designs; it’s also about measuring […]
Cart Abandonment Emails: Using Psychological Principles To Influence Customers’ Decisions
Reading Time: 11 minutes How much do you hate seeing abandoned carts? I don’t like them either. But they are inevitable…just like bounce rates. When we conducted a research study on statistics of shopping cart abandonment rate, guess what we found? Out of 100 people who add items to a cart, only 35 make a purchase. The rest abandon […]
5 Tips to Create an Engaging Email Marketing Campaign
Reading Time: 7 minutes Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. But I don’t really have to tell you that. You’re probably no stranger to scores and scores of promotional emails from various sites (even ones you can’t remember subscribing to). You’re probably sick […]
How to Create Effective E-commerce Emails that Actually Work
Reading Time: 10 minutes Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective. According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%. Email also converts much better than nearly every other channel. According to Monetate’s […]
How we grew our email list by 15,712 subscribers (184%) in 12 months
Reading Time: 12 minutes While there many different channels you can use to communicate with your potential customers, email remains one of the most compelling. Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter. In this post, I will explain the steps we took in 2015 to grow our email list […]
5 Reliable Guidelines for Designing Higher-Converting Landing Pages
Reading Time: 7 minutes What’s the first question you ask yourself when you set out to design a landing page? As a loyal reader of the Invesp blog, you’ll know that designing landing pages to optimize conversions starts with … the conversion goal. It’s fairly simple; you want conversions, so start there. So that first question is: “what action […]
Email Marketing – Statistics and Trends [Infographic]
Reading Time: 3 minutes Did you know E-mails are 40 times more effective in acquiring new customers as compared to Facebook or Twitter? 73% of marketers believe that e-mail marketing is core to their business and 59% of marketers plan to increase their e-mail marketing budgets in 2015. That’s incredible. We have this and other scintillating facts in our […]
Email Ambush – A Critique of the Conversion Tactics Found in Your Inbox
Reading Time: 5 minutes Critical reviews of at least some of the promotional messages in your email inbox is like doing your conversion optimization homework. It exercises the lessons you learn from testing and experience. Someone could talk to you all day long about the benefits of matching subject lines to headlines, but until you experience a spectacular failure, […]
