4 Types of Landing Pages Guaranteed to Convert (and How to Use Them)
Reading Time: 7 minutes The landing page is the heart of any conversion-focused marketing campaign. Yet, they are widely misused and poorly understood. Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite? In this post, I’ll share […]
31 E-commerce Conversion Rate Optimization Ideas You Must Try
Reading Time: 23 minutes Like most eCommerce store owners, optimizing conversion rate of your e-commerce website is probably high on your list. The problem, however, is figuring out what exactly you need to optimize on your e-commerce website to improve its conversion rate. From copy and design to social media and checkout process, there are so many things you […]
Optimizing your sales funnel into a marketing funnel
Reading Time: 9 minutes Many marketing concepts and principles we utilize today are from long before the internet was ever around (although there is a debate regarding this matter). What’s important to note, if you are of the old concepts and principles camp, is that those same concepts must be redefined and then applied to our current online marketing […]
How Triggers Add Focus to Your AB Testing
Reading Time: 6 minutes In the simplest terms, your customers choose to buy from you because of what makes you and/or your products different. If they find no difference between you and your competition, they have no mechanism with which to make a purchase decision. They have no trigger to buy. Understanding that simple fact can bring time-saving focus […]
The Importance of Personalized Ecommerce & 4 Examples of How It’s Done
Reading Time: 5 minutes Editor note: All strategies outlined in this article should be deployed on your website using AB testing. By doing so, you will measure the effectiveness of these strategies and whether they work for your or not. We highly recommend using Invesp’s The Essentials of Multivariate & AB Testing guide. While it’s always been a focus of […]
