Remember the first time you visited an unknown brand’s website?

Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand.

A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and doubts (FUDs), you can greatly increase your conversion rates.

In this post, I’ll show you 7 easy ways you can address customer fears and anxieties to improve conversion rates.

1. Assure customers of your shipping policies

One of the greatest disappointments as an online business …

The landing page is the heart of any conversion-focused marketing campaign.

Yet, they are widely misused and poorly understood.

Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?

In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.

1. The Opt-in Bribe Landing Page

This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this …

Bounce rate is the bane of every marketer.

For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages).

Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on site or actual clicks) don’t back it up.

That said, there are a lot of reasons why you might want to cut down your bounce rate. From increasing search rankings to improving user experience, lower bounce rate is definitely a marketing metric to strive for.

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Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

When done right, split testing can help you capture more leads, get more visitors and increase sales.

When done wrong, it can cost you time, money and your search engine rankings.

Split testing is confusing for search engine spiders. In any successful A/B test, …

A/B testing is testing multiple variations of a webpage against the original (control) to determine which of them generates more conversions. But how is it used for website optimization? Check out our infographic “The State of A/B Testing” for latest A/B testing statistics and trends.

Infographic by- Invesp Conversions

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<a href=”https://www.invespcro.com/blog/images/blog-images/ab-testing-2.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ab-testing-2.jpg” alt=”The state of A/B Testing” width=”580″></a></p><br /><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

A/B testing is the second most popular CRO method after customer journey analysis

71%of companies are doing two or more …

Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction.

1. Auto-playing carousels on your homepage

Auto-rotating banners bring in a lot of room to confusion.

If the slides’ speed of change is set high, visitors might not have enough time to read all information before an image gets replaced. By forcing your clients to read as quickly as possible, …

No doubt, conversion rates of your website are very important. Even a modest increase in conversion rate results in enormous increase in profit. So, conversion rate optimization is the best way to get more customers without spending extra on increasing your website traffic, thus advertising. In theory conversion rate optimization looks like something that every company should be doing. But what is the actual state of conversion rate optimization? Check out our infographic “The State of Conversion Rate Optimization” to know what marketers think about CRO and average conversion rate by industry.

Infographic by- Invesp Conversion Optimization

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