Psychology is the “secret sauce” of conversion rate optimization.

You can use all the right design elements, the right copy, and the right testing tactics, but unless you truly understand user psychology, you will struggle to persuade users.
User psychology tells you what customers actually care about at a primal level. Master this and you will see happier users and better margins.

In this post, We’ll share 4 proven principles of psychology to help you increase conversion rates.

1. Take advantage of loss aversion theory

Loss aversion theory says that people would rather avoid a loss than reap a …

The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel.

From the moment a customer first comes in contact with your brand to the post-purchase stage, you need to weave persuasion into the customer experience.
In this post, I’m going to show you how you can use persuasion at every stage in the E-commerce conversion funnel to increase your conversion rates.

Pre-purchase stage

This is the stage before …

“No credit card required.”

“Never shared, never spammed.”

“Change your profile whenever”

These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users.

When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value.

In this post, I’m going to show you 8 ways you can use microcopy to boost your site’s conversion rates.

What is microcopy?

In a nutshell, microcopy is any small bit of text/copy that helps address user concerns, clarify product value, or convince customers.

This, for example, …

Most conversion rate optimization techniques follow the same pattern: find an element, change an attribute (color, size, copy), and split test until you get positive results.

While these CRO techniques work, they can also be difficult to pull-off.

Plus, since most of your competitors are already using them, you have no real competitive advantage when you adopt them.

There are, however, some CRO tactics that don’t get much attention but can yield impressive results.

In this post, I’ll show you 6 such underrated but effective conversion rate optimization techniques you can use today.

1. Improve site speed

You might already …

Remember the first time you visited an unknown brand’s website?

Like most people, you would have been cautious, if not apprehensive. You don’t know the quality of their products nor how others perceive the brand.

A lack of customer trust is one of the biggest hurdles to better conversions. By addressing these fears, uncertainties, and doubts (FUDs), you can greatly increase your conversion rates.

In this post, I’ll show you 7 easy ways you can address customer fears and anxieties to improve conversion rates.

1. Assure customers of your shipping policies

One of the greatest disappointments as an online business …

The landing page is the heart of any conversion-focused marketing campaign.

Yet, they are widely misused and poorly understood.

Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?

In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.

1. The Opt-in Bribe Landing Page

This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this …

Bounce rate is the bane of every marketer.

For one, it is widely misunderstood. A high bounce rate is always assumed to be a bad thing (even when it’s not – especially on landing pages).

Low bounce rates, on the other hand, are equated with engagement even when other metrics (such as time spent on site or actual clicks) don’t back it up.

That said, there are a lot of reasons why you might want to cut down your bounce rate. From increasing search rankings to improving user experience, lower bounce rate is definitely a marketing metric to strive for.

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Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

When done right, split testing can help you capture more leads, get more visitors and increase sales.

When done wrong, it can cost you time, money and your search engine rankings.

Split testing is confusing for search engine spiders. In any successful A/B test, …