Whether you know it or not, you’ve probably exchanged messages with a bot at some point. 

In fact, we all have. 

These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. 

Chatbots have been heralded as the next big thing in tech, since 2016. And as such, they have headlined many international conferences. 

Depending on how you have been using them, chatbots have definitely been a smash hit in the last couple of years. This is probably the reason why 80% of businesses will be using chatbots to service …

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Quick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support? 

Does it come first? Or second? Or maybe it’s not even on the list of priorities?  

I know that it’s easy to think of eCommerce customer service and customer support as just another basic logistical process in your company and it might seem like a waste to invest money in your customer service and support team. 

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In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites.  

In fact, this has to be one of the unwritten laws governing the world of retail eCommerce.

Regardless of the size of your online shop, your customers’ shopping experience and conversions can be enhanced just by adding those two features. 

We have come across case studies where gift cards and wishlists were the difference between an eCommerce shop that has a high conversion rate and one that has low sales.  

Folks, gift cards and …

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Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times.

But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value.

So what is the difference between a discount pricing done correctly and one that is handled incorrectly?

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Ever discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion? 

Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to boost sales or to attract more traffic to both online and offline stores.

But smart marketers have come to the realization that not every discount promo will pay dividends. Some will just flop. 

Why? 

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Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

In his famous book Machine Learning, Tom Mitchell defined ML as “the study of computer algorithms that improve automatically through experience.”  The algorithm learns automatically in a loop, but humans must establish rules for this learning process. When compared to standard statistical modeling, machine learning is time-saving because the data modeler needs to make the improvement her/himself, …

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So, you are looking for ways to improve your online revenue?

But you have a limited budget, resources, and your website isn’t generating enough revenue.

If your online conversions are low, conventional wisdom tells you to bring more people to your site, right?

The more visitors your website has, the greater the revenue it generates!

Companies that provide conversion optimization services would disagree with this premise. But, just like many other realities online, the truth is somewhere in between.

Though bringing more traffic works as well to improve your website revenue, this article will show you why converting current traffic …

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Let’s start with some customer loyalty stats

65% of business comes from existing customers  Repeat customers spend 33% more.  The cost of getting new customers is five times higher than retaining old ones. 

It’s a great thing to have your customers come back for more. 

Unfortunately, gaining their loyalty isn’t easy.

Nowadays, choices are overflowing, and customers are getting pickier.  77% of brands could disappear, and customers wouldn’t bat an eyelash.  One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations. 

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