Category Archives:Conversion Rate Optimization

  • 9 Surprising CRO Case Studies (and What They Can Teach You About Testing)

    conversion rate optimization case studies

    For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website.

    Some case studies often bring up surprising results that challenge widely held beliefs about CRO. In this post, I’m going to share 9 such CRO case studies with you.

    1. Removing product descriptions and buying options increases conversions by 15.3%

    Conventional wisdom says that customers landing on a product page want to know more about the

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  • 3 Things UI/UX Designers Need to Know About Conversion Rate Optimization

    Things UI/UX Designers Need to Know About Conversion Rate Optimization

    For a layman, UX and CRO almost seem like the same thing.

    After all, they both involve creating the best possible user experience for customers.

    Where UX and CRO differ is in their approach to the customer experience and their end goal. CROs want more conversions (howsoever they may be defined in an organization). To do this, they might change the copy, test different designs and rely on analytics data to make decisions.

    What exactly do UX designers need to know about CRO? And in what ways can they change their UX practices to accommodate CRO goals?

    In this post,

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  • Stay Informed: 39 Conversion Optimization Blogs for You to Follow

    Be Informed: 39 Conversion Optimization Blogs for You to Follow

    In digital marketing things change very fast. May be too fast.

    There are so many things going on at the same time that it can be challenging to keep up with them. But if you don’t follow the latest trends and news, you can miss the opportunities or start lagging behind.

    Life is movement. Once you stop moving you are dead.

    Here is our ultimate list of the 39 conversion optimization blogs for you to explore, find fresh insightful and practical ideas to implement, and work out your conversion optimization muscles.

    1. Conversion XL

    ConversionXL is a conversion optimization agency that

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  • How to Create E-commerce Emails that Actually Work

    ecommerce email marketing

    Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective.

    According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%.

    Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic.

    This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or

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  • Selecting The Right Conversion Optimization Company

    selecting the Right CRO firm

    The right conversion optimization firm can transform your online business.

    When seeking for key competitive advantages for their sites, many executives of online companies often wonder about the criteria to select the most suitable conversion optimization company to help them achieve their goal.

    With so many CRO companies in the marketplace, finding the perfect partner for your business can be an overwhelming task. Choosing the wrong company will mean wasted investment, effort and time.

    The following discussion is aimed at helping you establish the criteria to look for when selecting a conversion optimization firm. There are no set rules you

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  • 16 Questions To Ask Before Hiring Conversion Optimization Company

    Questions you must ask before hiring a conversion optimization company

    Hiring the right conversion optimization firm will have a significant impact on your bottom line.

    A sharp CRO team with an accurate methodology can generate significant increases in your conversion rates. Hiring the wrong team, on the other hand, will be throwing money down the drain. Even worse, it will be wasting meaningful time you could be using to generate more revenue.

    There is not a way around doing your due diligence when it comes to hiring a conversion rate optimization firm. You will have to look at the company track record, talk to the team that will be working

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  • How we grew our email list by 15,712 subscribers (184%) in 12 months


    While there many different channels you can use to communicate with your potential customers, email remains one of the most compelling.

    Email is 40 times more effective in acquiring new customers as compared to Facebook or Twitter.

    In this post, I will explain the steps we took in 2015 to grow our email list by 184%, adding 15,712 new subscribers.

    Our history with email

    We are big believers in email marketing. As a matter of fact, it is the one strategy we started using from the very first day at Invesp.

    Over the last 10 years, we grew our

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  • Now available: The Definitive Guide To Multivariate and AB Testing

    The definitive guide to AB and Multivariate Testing

    We are glad to announce that The Definitive Guide To Multivariate and AB Testing is now available in both HTML and PDF format. This guide is a must read for anyone interested in getting an in-depth knowledge of AB and multivariate testing.

    The guide covers the following chapters:

    Chapter 1: What is AB testing? Chapter 2: What is multivariate testing? Chapter 3: What is the difference between AB and multivariate testing? Chapter 4: Comparing AB and multivariate testing tools Chapter 5: The process of creating a successful AB test Chapter 6: What elements should you test in an AB test? Chapter 7: Multivariate and

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