A Surefire Way to Optimize Conversion Rates: Optimize Your Conversion Funnel – Part 4 – Triggering Action
As we have gone through each post so far in this blog series, including Part 1 – Creating Awareness, Part 2 – Building Interest, Part 3 – Coaxing Desire, it’s clear that every step in optimizing your conversion funnel, and thereby optimizing conversion rates, is critical. Remove any one step and those that come before it are futile, and those that follow can’t happen.
But getting your prospects to take action is where all your funnel optimization pays off. And that’s perhaps what makes it the most important – and frustrating – step in the funnel. All that potential built …Read More
A Surefire Way to Optimize Conversion Rates: Optimize Your Conversion Funnel – Part 3 – Coaxing Desire
It may not be as exciting as “Orange is the New Black”, but we’ve enjoyed a good ride so far through this blog series. In “Part 1- Creating Awareness” and “Part 2 – Building Interest” we learned:
It is inevitable that your conversion rates will improve if you optimize your conversion funnel. We use an AIDA-based (awareness, interest, desire, action) funnel as an example throughout the blog series. Creating awareness of your business and/or products isn’t the numbers game so many make it out to be. Instead, you need to find your target markets and share your unique value. Your …Read More
A Surefire Way to Optimize Conversion Rates: Optimize Your Conversion Funnel – Part 2 – Building Interest
Hopefully you’ve arrived here after reading Optimize Your Conversion Funnel – Part 1. In addition to being a fascinating read, Part 1 outlined the following points, among others:
We generally focus online conversion optimization on the point of sale, but conversion-killing elements higher up in the conversion funnel are often the culprits. It helps to “brand” your conversion funnel to create a seamless path for the customer by focusing on her needs at every step, and communicating with a consistent voice throughout. It’s a mistake to hinge the success of the “Awareness” stage of the funnel exclusively on numbers like …Read More
Converting a blog visitor to a subscriber is a rewarding experience. It sends you as a blogger a signal that you are on the right track. But how do you increase your blog subscriptions? In this post, I will share with you 14 conversion optimization tactics that you can use to increase your blog subscriptions.Read More
A Surefire Way to Optimize Conversion Rates: Optimize Your Conversion Funnel – Part 1 – Creating Awareness
Talk to anyone about conversion rate optimization and there’s a damn fine chance that the “call-to-action” button will pop up in the conversation. Or the sign-up form. Or that you should be testing both. Many of our conversion optimization programs have a myopic focus on the point of sale.
But, as we learn more about the customer journey, omnichannel marketing and the overall convergence of marketing and commerce, it’s clear that customer experiences long before the call-to-action button, higher up in the ‘conversion funnel’, hold as much sway over the customer’s ultimate decision to convert as anything.
Yes, You Have a …Read More
What’s the first question you ask yourself when you set out to design a landing page? As a loyal reader of the Invesp blog, you’ll know that designing landing pages to optimize conversions starts with … the conversion goal. It’s fairly simple; you want conversions, so start there.
So that first question is: “what action do I want the visitor to take on this page?”
The Clash Between Your Goal and the Customer’s Goal
Tragically, the simplicity of landing page design diminishes exponentially after that first easy step of choosing a conversion goal.
Here’s an example: you decide to …Read More
How’s your ecommerce conversion rate doing? Has it improved lately? If you are like the bulk of online retailers, the answers are, in order, “poorly” and “no”.
In May of 2012, Invesp reported average online conversion rates of 2.14% in their “Shopping Cart Abandonment Rate Statistics” infographic. Three years later, Monetate analysed almost 8,500,000,000 (yes, eight and a half billion) shopping sessions and found an average conversion rate of 2.25%. It’s up, but if we claim a victory from a tenth of a point uptick in conversion rates over three years, then no one should wonder why conversion rates absolutely …Read More
We are excited to announce adding a new feature to the Pii AB testing engine: Assigning weighted traffic to different designs you are testing.
Typically, Pii divides visitors equally between the original and the different variations you are testing. So, if your test has two variations running against the original design, then each of the designs (the original and the two variations) will each receive 33% of the visitors.
The new feature allows you to assign different weight to each of the variations. You can do this in one of two areas:
First, If you are creating a test, then …Read More
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