Breadcrumbs Navigation: What Is Its Impact On E-commerce User Engagement and Conversion Rates
Reading Time: 8 minutesBreadcrumbs Navigation! Imagine them as the trusty Google maps for websites, guiding your visitors through the digital maze and ensuring they never feel lost. Within this article, we shall delve deep into breadcrumbs navigation. You will know —what they are, their necessity for every website, the various types found in the virtual realm, the advantages […]
Can A/B Testing Impact SEO?
Reading Time: 10 minutesThe first recorded use of the term SEO is dated back to 1997. This means as a discipline SEO has been around for 26+ years, unlike conversion rate optimization, which wasn’t a thing until 2006. For many businesses, one of their initial forays into digital marketing is to start working on their website SEO/optimizing web […]
How Marketers Can Use Push Notifications: A Complete Guide
Reading Time: 18 minutesPush notifications. When used wisely, it can be a powerful tool to engage and connect with users. They have the potential to deliver timely, relevant information, enticing us with exciting updates, personalized offers, and valuable content. They can act as a gateway to create meaningful customer interactions and foster brand loyalty. However, things take a […]
How to Apply Hicks Law in Web Design: Tips and Best Practices
Reading Time: 10 minutesHave you ever felt overwhelmed by the multitude of options when making a purchase? I certainly have, particularly during a recent search for the perfect jogger. The truth is the abundance of choices(data points) can actually hinder our decision-making process rather than help it. Behind the scenes, businesses often believe that offering various options and […]
Budgeting for CRO: How Much Should You Spend On Conversion Optimization
Reading Time: 22 minutesIn a world with self-driving cars and AI-driven robots, you’d think Conversion Rate Optimization would be the life of the marketing party. But alas, it’s still waiting for an invitation to join the budget allocation club. According to a survey of 405 CMOs by Marketing Charts, CRO is still struggling to get a seat at […]
Blackhat CRO and the Line We Shouldn’t Cross
Reading Time: 10 minutesConversion optimization is rapidly becoming a crucial aspect of modern-day marketing. Being able to validate hypotheses and witness a direct boost in profit excites eCommerce and SaaS owners and motivates them to seek out and apply the most effective CRO strategies. Unfortunately, this eagerness has led some companies to engage in unethical practices, known as […]
Shopify vs BigCommerce: Which eCommerce Platform Should You Choose?
Reading Time: 16 minutesOne of the biggest issues facing folks interested in creating an online store is the question of which platform they should choose. Two of the biggest platforms come to mind easily – Shopify and BigCommerce. While both platforms are amazing in their rights, they outshine each other in specific categories. In this article, I’ll compare […]
15 Best Chrome Extensions for Marketers
Reading Time: 17 minutes37 to 40 hours. These are the typical working hours of marketers weekly. In between these hours, the marketer gets pulled in many directions by responsibilities and tasks that require their attention. You don’t believe me? Here’s a scenario to consider you can relate to. You’re working on content that needs to be published in […]
How to Optimize Product Pages on a Shopify Website
Reading Time: 18 minutesShopify product pages are an essential part of your store’s SEO strategy. They’re also the primary way that customers find products in your store. Well-designed ecommerce product pages can help you increase sales, improve conversion rates, and rank higher in search engines. On the other hand, a poorly optimized ecommerce product page will do the […]
The Role of User Research in E-Commerce Experimentation
Reading Time: 12 minutesE-commerce teams have plenty of experimentation opportunities to drive business value: they can try everything from the color of a call-to-action to the layout of an individual product page. But if they don’t have user research informing their test plan and strategy, they might be leaving a lot of money on the table. Being a […]
